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Tag: digital content

Is Content Still King?

In a world of content networks and emerging technology, what’s the ruling class?

I recently came across an article on Business Insider from a contributor claiming that content in no longer king, and that now curation has taken over the throne.

After reading the article and examining the components of it, I came to conclude that it’s hard to agree this opinion.

Informative, educational and enlightening content is still going to appeal to people, especially when it involves niche topics that summon passion inside us all.

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Interweave Launches Quilting Arts in Stitches, a Digital eMag

Interactive arts and crafts meets a digital format at Interweave. Interweave, the world’s leading online and offline resource for artists and crafters announced its new digital content product this week.

With digital content products looking like the future of the online publishing industry, Interweave is planning several eMagsTM to debut in 2010.

Content Marketing Ad

Discover the strategy for successful digital content marketing when you download our FREE white paper: Digital Content Marketing Strategy.

Are You Really a Journalist if You Know How to Blog?

Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and book publishing of working within an organization that controls whether your work gets published.

SiPA Coverage: Advertising and the Individual: Present and Future of Advertising-based Publishing

Information wants to be free (to the end user… but the advertiser’s going to pay)

SiPA Coverage: Copyright Law in the Electronic Age

Essentials to keep in mind when laying the foundation for copyright protection of your digital content

SiPA Coverage: Encouraging Creativity Within Your Team

‘Incentivizing’ editors to come up with audio conferences and other one-shot product ideas

SiPA Coverage: Write Better Subject Lines!

Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA’s 32nd Annual International Newsletter & Specialized-Information Conference

SiPA Coverage: 8 Ways Editors Can Help Market Their Products

Tips for helping editors think like marketers when it comes to their products

Document Security & Digital Rights Management

Deciding who shares, prints, and reads your digital content

10 Tips for Universal and Blended Search

Mike Grehan’s Top 10 Tips for Optimizing for Universal and Blended Search

4 Reasons Websites Struggle

If your website does not bring in enough revenue, focus on what it’s lacking

Bringing your publication online is not easy, but it’s absolutely necessary.

Audiences are going online to find information now more than ever.

Global Internet use grew 214 percent from 2000 to 2007 and there are now more than 1.13 billion people online, according to Miniwatts Marketing Group.

That’s why your publication has a website, right?

But does your website generate enough revenue?

Media Habits of 12-24 Year-Olds vs. 25-54 Year-Olds

USC Annenberg’s Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy

Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the Center for the Digital Future at the USC Annenberg School for Communication, present to a big publishing company his research titled “Surveying the Digital Future”, a long-term longitudinal study on the impact of computers, the Internet and related technologies on families and society.

Job Posting: Senior Online Editor Needed for Food Publisher

Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serves content to strategic partners with other electronic media.

Job Posting: VP Consumer Marketing

Job Posting from Aspire Media.

They’re looking for a VP of Consumer Marketing, someone who can provide leadership and strategic direction to managers of the company’s consumer marketing departments, which include Web marketing, circulation marketing, direct-to-consumer sales of books and consumer events

If you, or someone you know, would fit that description, please read on.

Fodors Travel Mequoda Case Study

Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor’s Travel, a division of Random House, Inc., has been recognized as the premier guidebook publisher for more than 70 years. Today, the Fodor’s Travel brand exists firmly in print, online, and on mobile devices. Fodor’s target audience is what Publisher Tim Jarrell calls “age 25-plus travelers who are interested in attainable luxury.” The huge array of print guidebooks and the Fodors.com website are resources that the Fodor’s audience uses to discover the best places within their budget to stay, eat, shop, and explore.