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Tag: digital newspaper

A ‘Big Jump’ in Digital Newspaper Subscriptions Post Election and New AdWords Improvements Come for Black Friday

An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election 
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like The New York Times and The Washington Post, took their paywalls down. Others, like The Wall Street Journal, decided to keep its paywall up, and

What is a Digital Newsstand?

You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution platforms offer an array of digital content, from newspapers and magazines to journals.

And what is a digital newsstand without free content? Some do a better job than others when it comes to sneak-peeking with freebies.

Alerts Increase Open Rates, Tech Blogs = Trade Pubs and Time Inc’s New CEO

MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, “Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate”.

Digital Publishing Profits Set Milestones

With reported increases in profitability, digital publishing strategies are proving successful

Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new information to share.

We dove into the process of sharing the most up-to-date digital magazine publishing content with you by releasing our Digital Magazine Publishing Strategy Basics free report earlier this month. The 42-page free report shares digital publishing information, including tips and strategies, with additional content pertaining to the industry’s possible evolution.

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?

The answer to this depends on many factors including the size of your audience, the traffic you can generate and the content you are providing.

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?

The answer to this depends on many factors including the size of your audience, the traffic you can generate and the content you are providing.

New App from Financial Times Challenges Apple

Financial Times gives publishers a new option

One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of the revenue from new subscriptions and media purchases made in an iPhone or iPad application through its App store. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, mentioned it on Monday: “Like a lot of publishers, we have to figure who we want to do business with, whether it’s Apple and their 30% and wanting to control our subscriber relationship or Google, who may be easier to deal with.”

On Tuesday, another option appeared. The New York Times reported today that The Financial Times, the British daily, has “introduced a mobile Web application aimed at luring readers away from Apple’s iTunes App Store, throwing down the gauntlet” over Apple’s impositions. The Financial Times has designed a new app “that includes much of the functionality of an iPad or iPhone application, while residing on the open Web.”

The Digital News Audience is Growing

Digital is expected to grow, while print is not

Although this probably isn’t news to you, there are now some statistics on how the digital news audience is growing.

Online publishers and content marketers can now utilize results from the Pew Research Center for the People & the Press, which was released in “The Digital News Audience: 24/7 Participation” report.

CES 2007 Video Explosion, the Digital Future and Your Internet Publishing Strategy

Will dedicated digital readers using eInk technology save the “printed” word?

As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still focused on using the Internet to deliver text and pictures, the world’s video producers, including millions of amateur video makers, are already streaming their content over the Internet. Experts count as many as 10 Internet TV (IPTV) protocols that will soon be bringing video to your computer, TV and mobile phone. More than 60 percent of U.S. Internet users have experienced video over the Internet.