Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you
The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis
Is there anything more important than monetizing digital content for magazines looking to embrace
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Among all of the challenges facing digital publishers, international expansion is understandably on the back burner, but don't sleep on the possible new revenue stream. Social media has shown that
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like
The top digital publishers have risen – and stay – there because they're willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
As websites become more and more sophisticated, the look and feel of portals has become slicker but it many cases more confusing as media companies attempt to use every trick,
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking."
Ad blocking programs are
Big data is a big term, but there's not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
Earlier this week, we relayed news of tech network Purch's Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch's success is a
