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Tag: Event Marketing

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

Choosing the Best Lead Management Software for Publishers

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others

Make money by giving content away.

That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this

In Marketing + Publishing, Conferences Best for B2B Attendance, Getting Execs’ Attention

Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.

Events generate revenue, create opportunities, and build relationships. They provide exponential chances to promote your digital publishing brand and for repurposing content.

So, eMarketer certainly doesn’t have to sell us on the effectiveness of publishing conferences, but it’s encouraging to see that the marketing and B2B realms are in alignment, as well, according to recent studies. Let’s take a closer look at those to wrap up the week!

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn’t exactly gotten easier for publishers and brands. Whether it’s the ad blocking craze that seems to be taking over the Web or cross-device targeting concerns, viewability issues or unreliable metrics, connecting consumers with meaningful ad experiences that can sustain digital magazines and satisfy marketers is becoming more complex even as access levels are as high as they’ve ever been.

But we’ve got some good news from you, via Digiday.

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

The Mequoda Lead Generation Website Business Model

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

Is It Worth It? An Informative LinkedIn Ads Review for Publishers

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky process. What inspired me to dig into LinkedIn ads, is that so many of our clients are now surfing the social media ad game, and

Event Marketing for Publishers: Stop Asking for Event Sign-Ups!

As event organizers, we send lots and lots AND LOTS of emails to get attendee registrations. After all, that’s the idea–to get as many people as possible to attend our events, right?

We’re all tempted to do it. It’s hard to stop ourselves and we are not particularly proud of it… but don’t do it!

5 Event Marketing Ideas to Keep Your Attendees Coming Back

I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for you events is definitely not for sissies, don’t you agree?

Here are 5 event marketing ideas to keep your attendees coming back for more.

Week in Review: July 9th, 2012 – July 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Start the Presses! ‘Access’ Acquires Red 7 Media

Access Intelligence Acquires Red 7 Media

The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md., acquired Red 7 Media, owner of the Folio, Audience Development and Event Marketer brands, among other event and media holdings. In January, AI (specifically its Dorland Health division) acquired OR Manager, a media brand and event company serving operating room executives, managers and doctors, so 2011 certainly means business for them.

“Bringing AI and Red 7’s media properties together will allow us to go deeper into the community of media professionals,” Diane Schwartz, AI SVP and group publisher, wrote to us in an email. “We serve our audiences in much the same ways—events, online, print, etc. It’s our goal to increase our engagement with our audiences—and events are a great way to take the dialogue online to in-person. And vice versa, as our events help build out our online communities.”

The Art of Putting on a Live Event

Live and In Person! Interweave Builds Its Brand in Style

We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s SIPA 2010 Conference tells you that.

But there is incredible value to live events for publishers as well; just watching firsthand David Pyle, vice president and publisher of Interweave, deliver a session on Event Marketing for Publishers at that same conference confirms that.