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Tag: how to write a white paper

Expert White Paper Design Explained

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.

10 Steps on How to Write a White Paper

At Mequoda, one of our basic principles is to give things away. After all, how can people trust your content until they have a sample? And how will they ever find you again, unless you ask for their email address in exchange for the free product?

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

Week in Review: May 14th, 2012 – May 18th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

How to Write a White Paper with the Aid of Story Telling

7 editorial tips for writing a white paper

Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get new users to your website. It is typically free white papers that these visitors are seeking. However, if you provide poor quality white papers, the audience member may opt out of your email list and never have interaction with your brand again.

Knowing how to write a white paper will allow you to introduce new audience members to your brand and the information you provide. Take a look at the following seven steps on how to write a white paper that utilizes the art of storytelling. These specific examples help you take your editorial content and develop it into a more reader-friendly white paper.

Free Report: How to Write a White Paper That Sells

Learn the five best practices free

Write a White Paper

Want to build your audience or make money from white papers? Download our FREE How to Write a White Paper that Sells free report today!


Mequoda’s “Creating and Selling Information Products” Kit – Download now!

Four FREE white papers for creating and selling better information products

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Online Publishing: 11 Tips for Writing a Really, Really Bad White Paper

How to write a white paper that dazzles the socks off of any first-grader

There’s something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed content? Should it come from the blog? Should some of it be new? Should it come from your paid products? Yes, yes, yes and yes.