"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
The Mequoda Internet Marketing Model is designed to be an easy-to-use starter Internet business model tool. It is an Excel-based modeling and budgeting tool that can be used to guide your online marketing and publishing efforts to higher profits.
Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base
(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers who receive fresh content from the publisher on a regular basis. The ability to reach an audience through emails helps to create meaningful relationships while also developing a potential revenue stream.
Catch up on the Mequoda Daily’s blog posts for this past week…
See how the external source of pay per click (PPC) may benefit your online business
This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers
In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events
The Mequoda Internet Marketing Model is designed to be an easy-to-use starter Internet business model tool. It is an Excel-based modeling and budgeting tool that can be used to guide your online marketing and publishing efforts to higher profits.
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe that companies generally tell the truth in ads.
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I’ve spoken with over the past three weeks.
None is the answer given by publishers who treat their website as something their team can do in their “spare time.”One savvy editor told me this week that her publisher thinks that once at story is done for print, it should take no “real”additional time to put it online.
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others, depending on the site’s business model. Knowing which key metrics to use can be confusing—many site owners find themselves paying attention to the wrong ones.
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub.
Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
“We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.”
- Susan Laden, Publisher, Biblical Archaeology Society
"Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek."
- Robert Michel, Founder, The Dark Intelligence Group
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally."
- Bryan Welch, Publisher
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
- Clay Hall, Former CEO, Interweave
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
