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Tag: jonah peretti

Publisher Video Efforts Expand With New Partnerships, Channels

If you’re a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might not have the resources to partner with a major brand or produce full-fledged digital series as part of a channel, you can use platforms to diversify content and assemble serviceable video that will attract, retain, and convert audiences. In recent articles, Capital New York covers some industry trends in publisher video. In addition, there’s some big executive news and some not-so-big executive news.

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”

No Page Rank For You

Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land writes, “Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken.

5 Things That All Viral Videos and Articles Have in Common

Business practices for making viral content that gets shared

Even the best marketers can’t come up with the task of “making a viral video” because in the majority of cases, a viral video is made viral by the people who watch it. Every business who makes a superbowl commercial has the intention of it being the funniest, most talked about commercial on Superbowl Sunday and for the following week, but the results are something we can’t control.

The same goes for making an article “go viral”. Social media has made viral marketing much easier, but you still can’t control how well an article (or any type of media) spreads. However the following are common properties of some of the most heavily circulated articles and videos on the web: