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Tag: keyword marketing Wins 3rd Annual Mequoda Publisher of the Year Award

We started from scratch says Bill Dugan on the launch of

Using Keyword Marketing Clusters to Drive Your Internet Strategy

Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media empires.
Keyword Marketing Clusters (groups of similar phrases used by people to search for information on the Web about a particular topic) are a driving force behind the Mequoda Internet Strategy for publishers and authors. This simple yet powerful Internet Strategy requires an author to focus their effort on specific Keyword Marketing Clusters, develop great answers to questions users are asking and then deploy that content in five ways.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.