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Tag: landing page designs

Mequoda Weekly: February 4th, 2013 – February 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Best Landing Page Designs Depend on More than the Designer

Deploy your words to make landing pages more powerful

The best landing page designs aren’t about design.

OK, they’re sort of about design. I know that my copy can enhance and work with the design, or it can put the reader off the product featured in even the best landing page designs.

5 Reasons to Test Your Landing Pages

Landing page testing is necessary for higher conversion rates

Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a focus for some publishers, but unfortunately, not enough publishers and marketers. In fact, less than 45% of marketers have reported trying A/B tests. Only about 20% have reported trying multivariate testing.

3 Design Tips for Better-Converting Landing Page Templates

If you want a better conversion rate for your landing pages, these landing page template designs are worth consider

When a casual visitor enters your site, you only have a few seconds to make a good impression. If your design is unpleasant, or your landing page templates are hard to maneuver about, then the visitor will likely leave…and they may never come back.

In this scenario, you never captured the visitors’ attention. The potential relationship with a target audience member was never initiated.

Does Your Landing Page Design Match Your Target Audience?

Every landing page design is not for every audience
We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack will sell for $300 because it’s got a bunch of giant C’s on it and you won’t even need to publicly brag about it because will already identify it as expensive just by looking at it.

This translates the same online, where you have only a moment to convince someone that your website is worth looking at for more than a couple seconds.

Week in Review: April 25th, 2011 – April 29th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

8 Effective Email Promotions

Reporting from the 31st Annual SIPA conference