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Tag: Macworld

Top Magazine Publishers Busy in First Month of 2016

While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.

All Digital Magazine Advertising Roads Lead Back to Viewability, Targeting

Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains a strong model that can reap benefits when done right.

But publishers have other arrows in their quiver, including video and social, that can improve viewability and business outcomes for marketers. Let’s take a look at some recent stories from Digiday that cover these topics and others.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

‘Macworld’ to be Only a Digital Magazine

Macworld is ending its print edition after its November issue, reports NY Post. This will cap 30 years as a print publication.

Although Macworld is ending its print edition in the US, print additions will still be published overseas.

Apple Newsstand on the Rise

Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.

Simon Wainwright conducted research on how consumers are adapting to the digital age and what it means for the future. While the US still dominates the market with around 42 percent of purchases in Newsstand, that still leaves 58 percent of the market to the rest of the world, with 17 percent coming from the UK. The search function is one of the biggest problems users have with the Newsstand claims Wainwright, saying “it can be a struggle for users to find exactly what they want.”

The biggest pro the Newsstand has going for it is the fact that content is updated faster. Instead of one magazine per month, there might be new content available weekly or even daily. Instead of going to the store, you can just tap “download”.

Tips to Help Innovation Flourish in Your Company

Getting the Room Temperature Right for Innovation

The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director of 6.2, an agency and innovation lab in Melbourne, Australia. (They have a very interesting website. Why do we all look so much better with good black-and-white photography?)

As a writer and editor, I particularly like this paragraph from their website: “Plain English is King: At 6.2, we don’t like buzzwords or sensationalised sales and marketing speak. If something is wrong, we will say, something is wrong, if it is good, we will say it is good, if it is broken, we will say it’s broken. We communicate clearly and honestly; if we can’t help, you will be the first to know.”

Steve Jobs: It is an Honor to Live in Your Time.

Hundreds of years from now, 2010 will the demarcation for the beginning of the Jobs Era. It is thus ironic that this icon of our digital future passed way less that 18 months after he changed the course of human history forever.

Now, some may argue that someone else would have ushered in the age of tablet computing, the age of the personal media device, if Jobs had not done it in 2010. As proof, they would point to all the other tablet computers that quickly followed the introduction of the iPad in April 2010. I would counter that, had the iPad introduction been a failure, none of those other devices would have ever come to market.

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Podcasting for Publishers

How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online

Parks Associates predicts that by 2012, “broadband media” such as online streaming video, podcasts and ad-supported music and video download services will make up more than half ($6.6 billion) of the total ($12.6 billion) revenue the U.S. generates in advertising.

Successful podcast publishers distribute their podcasts at least once a week. If you’re the New York Times, it makes sense to distribute a daily podcast with today’s top headlines, however it’s certainly not necessary for the rest of us. While this article doesn’t focus on the content of a podcast, Furrier.org has a great article on content and production rules for podcasting.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.