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Tag: magazines on social media

Online Media Trends: Social, Audience, Ad-Free

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean topics of interest to digital publishers.

Report on Top Social Publishers From MPA

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Snapchat Media: Changes to Discover

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital publishers would pick the latter, of course, and recent design changes could help them get there.

But, as TheMediaBriefing.com points out, the changes themselves could cause their own consternation – if not with magazine publishers, then possibly with users. As with any social media strategy, there’s a delicate balance. The question is, is it worth the trouble in this case?

We say yes, especially when the trouble is free or close to it. A little experimentation can go a long way. However, over-reliance on any platform can spell trouble.

Digital Media Industry News: MPA Releases Latest Magazine Data

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Instagram Publishing: The Big Picture

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other walled gardens, there’s no doubt that as a modern digital publisher, you must have a significant social media strategy in place to stay competitive and

News for Social Media Publishers: Google AMP, LinkedIn, Snapchat, Facebook

If successful social media publishers can count on one thing, it’s that they can count on nothing.

Magazines on social media must have a social media strategy in place, but they must also be flexible enough to experiment, pivot, and periodically rethink efforts. Mequoda Members know to diversify their social portfolios, as it were, and to not get discouraged when returns are sluggish.

After all, social media publishers are investors: of time, staff resources, content distribution strategy, and energy.

Top 25 Magazines on Social Media: The MPA’s Latest Report

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

The Power Of Time Inc.’s Social Media

When you consider the reach of magazines on social media, recent data shows that the magazines from Time Inc. come out on top.