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Tag: multiplatform products

The Do’s and Don’ts of Free in Multiplatform Publishing

What’s “free” to the naked eye isn’t exactly free. It costs money to produce a product, even when it’s recycled. And for the user, they pay either with their eyeballs and data on an ad-driven site, or with their email address on a product-driven site.

Just think of all the “free” that you give away on your website:

Creating Multiplatform Products: What to Sell, What to Give Away

Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early career, whether space ads, TV commercials or direct response, employed hardcore, confrontational marketing messages.

The Best Digital Products to Sell Online as a Publisher

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved dog than everyone else we know. And business it isn’t any different. We want to be the one with the original ideas, generating more revenue, and hiring more people to support a thriving business.

How to Save Money By Focusing on Evergreen Content

If you teach editors to write evergreen content, you’ll have a larger, more useful catalog down the road.
A friend of mine works at MIT developing interactive online courses, and one thing that hangs heavily on his brain is how to make them evergreen. Because when you work with a team of academics and researchers, content

How to Bring Customers on a Multiplatform Content Merry Go-Round

Don’t make your multiplatform content live on islands by themselves

Let’s say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up tight, your social media steed is valiant, and you have a crowd of folks excited to visit your site every day. Good, great, done. Do

How to Start a Magazine Centered on Long-Term Subscriber Relationships

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they’re alive and well, with still new ones being born.

Of course, it’s not easy to achieve. Then again, that’s what Mequoda is here for: to help would-be publishers who want to know exactly how to start a magazine, just as much as it is to help legacy publishers transition into the digital age.

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are