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Tag: online subscription marketing

How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

How to Write Attention-Grabbing Subject Lines

What makes you open an email? Urgency? Benefit? Brevity? What we’ve found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.

If you search around the web for the best performing subject lines, you’ll find ones like, “I was right – and that’s not good for you” and “We’re starting in 5 HOURS” from Sumo.com. You’ll also see “I have good news and bad news…” and “Let’s fix your offer together” from digitalmarketer.com. But what do these email subject lines have in common?

3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you

Read! Calls to Action Enhance Email Marketing.

The Power and (Occasional) Glory of Email Marketing

Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put in the wrong hands, bad things can happen. I saw an example this week, where a well-intentioned email led to a flurry that had people very upset about their weighted-down inbox. (On that issue, check out the Email Charter devised by Chris Anderson and Jane Wulf to try to get people to send less and engage more—in person or by phone. It’s also in the November Hotline newsletter.

Three Things Harvard Can Teach You For Free

A Harvard Business School (HBS) education doesn’t come cheap. But if you are willing to do a bit of detective work, and forgo the actual “sheepskin” of a diploma, there are a few lessons you can learn from HBS—absolutely free. We spent the past few weeks wandering the pages of HarvardBusinessOnline.org to see what the finest business minds of the country could teach us about subscription websites. We had testers subscribe to the Harvard Business Review, peruse the general and educator sections of the site, and browse the extensive catalog of books and online courses and this was what we found. While many of Harvard Business School Publishers’ online subscription marketing practices were on par with other successful sites we’ve reviewed, there were three particular areas where HBSP successfully maneuvered challenges often mishandled in other subscription sites. We thought these lessons were important to bring to your attention.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.