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Tag: outbrain

Mobile Best Practices: A Modest Proposal

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you’re a bear, they’re really tough to pin down. If you are a bear, you probably don’t even have a smart phone, let alone a digital magazine property. And how are you even reading this?

Native Digital Advertising: Will New FTC Rules Restrict Revenue?

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who aren’t sure how to best pull it off to begin with.

Regardless, the native digital advertising backlash has already begun after 2015 saw a huge spike in sponsored content and the early headlines in 2016 are pointing to possibly an even bigger year. But with the FTC’s recent update to native advertising rules and regulations and studies that show many consumers can be easily confused by branded content, some observers – Digiday among them – are saying the ad medium may have peaked.

But should native’s success be sustainable – and in some form or another, we believe it will be, since it’s just another phase in the evolution of advertorial – digital publishers will still have to clean up their acts when it comes to presentation. However, it’s the self-same Digiday that sings the praises of Time Out’s native strategy and successful monetization.

Three Ways to Block Ad Blockers

Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers in their homes, so they’ve always existed at the same time that you’ve been depending on ad sales. But only last month did publishers begin

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

Rodale Publishing Platforms Expand With New Sites

2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties – while branching out with new ones.

Content Recommendation Labeling in the UK

In the wake of the Advertising Standards Authority’s recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways to do just that – sort of.

How to Utilize Search to Build Your Audience

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In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

Do You Know Where Your External Traffic Comes From?

Search bests social for many content publishers

The next time someone tells you SEO has lost relevance, share some of the following information with the person making the claim.

According to recent data from Outbrain’s “Content Discovery and Engagement Report, Q1 2011”, 41% of external referrals to content publisher’s websites come from search.