How to Utilize Search to Build Your Audience

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The highest percent of external traffic came from search, which accounted for 41% of all external traffic for content publishers. Content sites followed with 31.3% and social media only accounted for 10.5% of external traffic.

After considering it, there is no surprise that search is at the top of the list for external traffic. Search engines are specifically designed to help users find what they are looking for. If your content is properly optimized for search engines, your audience can find what they are seeking easier. Content sites and social media are both relevant in content publishing, but they are less direct and less defined than search.

SEO Campaign Management

Are you experiencing a significant amount of traffic from search engines? Since data shows that search is extremely important to content publishers, you need to have your content optimized properly.

Our SEO Campaign Management Basics free report can help you discover the best ways to get traffic from search engines. This free report offers information on link building, keyword research and ways to gain landing page visibility.

Seven step SEO guide

As a brief introduction to the content, here is a seven-step guide that is outlined in more depth within the SEO Campaign Management Basics free report.

SEO Step #1: Create a free report or product

SEO Step #2: Create a rapid conversion landing page

SEO Step #3: Create a website post

SEO Step #4: Create an email newsletter

SEO Step #5: Distribute a press release

SEO Step #6: Tweet about it

SEO Step #7: Distribute to your contacts on LinkedIn

If you are unfamiliar with these steps, you are probably missing out on more website traffic and registered members. If you want to learn more about these steps, in addition to eight other chapters relevant to SEO campaign management, download our SEO Campaign Management Basics free report now.

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