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Tag: platisher

Are You a Publisher, Tech Company, Platform, or All Three and More?

If you’re a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you’re creating mobile apps and dedicating resources to serious multiplatform publishing.

Publishing Deals: Airbnb, Hearst, Billfold, Medium, and More

They might not rival Major League Baseball’s offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in a business that in recent years has seen only one constant: change.

In today’s roundup, relayed from The Wall Street Journal’s CMO Today, we’ve got one brand circling back on its content marketing strategy to produce a stronger magazine business model and another moving its digital content and operations to a leader of the “platisher” movement.

Meanwhile, Facebook, recently on a streak of publishing deals culminating in Instant Articles, reconsiders its own advertising revenue model as its partners register some early complaints.

Harvard Business Review Weighs In on the Platisher Debate

At Mequoda, we believe the term publisher is just another fad. Multiplatform publishing, on the other hand, is our raison d’etre.

Is Monetizing Video Content Next on Medium’s Agenda?

Ev Williams’ Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on its to-do list along the way. Gradually shedding its silly “platisher” tag and emerging as a leader in a media strategy, Medium has now moved on to the natural next step in its progression: monetizing video content.

Platisher StackStreet: Forbes for Millennials?

Platform publisher StackStreet is banking that Generation Y wants to read about global business – and hoping that it can join rare company like Forbes.