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Tag: print to web

Perfect Your Web Magazine Today

What do you think are the essential elements of the perfect digital magazine?

If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as they were then. We have a long way to go. The technology necessary to fully utilize the Internet as a principal marketing and distribution platform is available

Multi-Platform Journalism is the New Normal

Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.

Yes, the basic idea of being a journalist is still the same—finding, researching, investigating, and writing pieces that share important news and tell a story. However, how that is accomplished and what happens after an article is written are where some of the biggest changes have taken place. In the past, once a journalist finished his or her work, they’d submit to their editor, clock out at 5 p.m., and head home for dinner. The editor would publish the article on one platform, like a newspaper or a magazine, and the journalist was free to move on and begin writing another piece.

The Perfect Digital Magazine Template

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other media, where the articles are arranged with taxonomies and hyperlinks, and are not linear.

Hyperlinking is not linear. Any medium that enables or encourages the reader to bounce around among hundreds or thousands of articles is not a linear medium. What’s more, humans desire closure, which magazines provide. A reader can say “I have read the April issue of Vanity Fair. I finished it on Sunday.”

Print to Web Success: Stories From the Digital Publishing Industry

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it’s still an intricate migration that requires you getting all of your ducks in a row (see what we did there?).

14 Burning Questions from the May 2014 Mequoda Intensive

Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions, we gathered some of the best burning questions from our attendees.

Salon Media Group Makes Cuts, Boosts Web Traffic + Revenues

Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: “Salon is up 21 percent in net revenue from continuing operations when comparing Q1 2013 to Q1 2012, which totals about $900,000.” Due to the web traffic increase, their ad revenues and third-party ad revenues soared 10% and 23% respectively. Salon also made strategic cuts in both video production and their subscription model which also bolstered their financials.

Print and Online Publishers are Trading Cards Like Nobody’s Business

IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. “Under a ‘Hosted Technology Group’ program, IDG will set up a LinkedIn group based on any number of IT market verticals, such as virtualization, mobile, cloud computing, and so on,” reports FOLIO. “Marketers can sign on for a one-year exclusive sponsorship of the group. Services include a dedicated IDG group manager, daily content, curated and managed discussion topics, ad placements and client-originated content marketing opportunities.”

Publishers Must Disclose Sponsored Content – Google Says So

Google recently let publishers know that they’ll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of content are sponsored. So how are other publishers handling this?

Digiday investigated how four digital publishers are disclosing sponsored content to their readers. One publisher they looked at was MIT Technology Review. “Technology Review has a devoted URL to its sponsored content guidelines and in clear language explains that material from advertisers is always unambiguously labeled, and the sponsor is always clearly identified,” writes Digiday.

Why Special-Interest Magazines Will Win the Online Advertising Wars

Be careful who you follow because special-interest publishers are converting print to web subscribers better than anyone

How to Check Website Traffic & Increase Visitors

Learn how to check website traffic and compare your print to web ratio

The amount of visitors who come to your website can directly correlate to how much revenue you are getting from all of that traffic. That is, if you have the proper conversion architecture set up on every page of your website.

The chain of events goes something like this…

Someone comes in from a tweet, reads your post, sees that you offer a free white paper on the same topic, joins your email list, downloads your white paper, gets an email from you about a related webinar, purchases the webinar, attends the webinar…. and the world continues to turn.

SIPA Take Away #5: Best New Product Development Ideas

Six best of the best new product development ideas in online publishing shared by publishers