Tag: publish a magazine

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go with her ad-driven online presence. She already had other print publications, but this niche, teen health, geared towards a younger generation—would it be too passe’?

The short answer is that we’ve seen it work, but testing is worth the investment. One of our clients launched a new print magazine from their popular online portal last year and is now generating thousands of new subscribers every month.

Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn’t even considered other ways to digest content beyond books, magazines and newsletters printed in a linear, bounded fashion.

But then the web arrived on personal computers, and then it arrived on mobile phones, and then on smartphones, in email, and through tablet devices.

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.

Making a meaningful connection with your audience.

It’s day two of the Web 2.0 Expo, and I thought I’d share a session I attended called “Community Evangelism: Tools and Techniques” with Anil Dash and Deborah Schultz from SixApart. I learned about the importance of having an official evangelist for your company, most importantly, instilling the Web 2.0 networking effect of community evangelism.