At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go with her ad-driven online presence. She already had other print publications, but this niche, teen health, geared towards a younger generation—would it be too passe’?
The short answer is that we’ve seen it work, but testing is worth the investment. One of our clients launched a new print magazine from their popular online portal last year and is now generating thousands of new subscribers every month.
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