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Tag: shareability

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.

Successful Magazines Are Multiplatform Magazines

We make it our business to help you publish successful magazines. How do we do it? Well, it’s not a big secret, and we certainly don’t keep it from our clients. Create quality content and distribute it well with a multiplatform strategy. That’s about all there is to it.

Multimedia Publishing: New Ebony Ownership Goes in Different Direction(s)

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and podcasts, and an openness to experiment with events, ecommerce, and other components.

While one major brand is pursuing that course in being reborn, another all-time title

What Bad Reviews Reveal About the “Best” Digital Magazines

Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit of ours, picking out some of the common themes (typically, bad usability and type size complaints) and also purchasing habits.

Shareability, Other Social Qualities Among Publishers Ranked

MediaBistro.com’s 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers’ social media performance. The June list is the company’s first in what will be a monthly service for advertisers and other interested parties.

Strategy of Hearst Magazines on Facebook

“Facebook is now Hearst’s No. 1 referral source, driving 25 percent of traffic, up from 4 percent a year ago, beating out even Google. For Cosmopolitan alone, it’s 44 percent, and for Harper’s Bazaar, it’s 59 percent,” Lucia Moses writes.

The Foundation of Digital Magazine Publishing

Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out. Creating a detailed plan makes success more likely for those embarking on digital magazine publishing.

Our Digital Publishing Bootcamp is a multi-day intensive for publishers, CEOs, and managers who want to understand the changes taking place in the digital publishing industry. The tips, strategies, and up-to-date information forecasts the moves you should make during the next five years.

Email Highlighted as Shareable Component of Digital Publishing Strategy

Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members by spreading content through different platforms.

For multiplatform publishers, the shareability factor isn’t only for digital products; traditional print products, like books and magazines, have a lot of potential. These products can remain as legacy imprints, sold as one-off items, or can be turned into digital products. This route allows for an archive to be developed, or enhanced by more content, and new content utilized for marketing purposes.

Seven Pillars of Digital Publishing Success

Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.