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Tag: social media impact

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

GQ Digital Efforts Boosted by New Publisher

Howard Mittman is emerging as Condé Nast’s fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis on GQ digital efforts.

Week in Review: May 23rd, 2011 – May 27th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tips for Social Media Metrics

Look, listen and measure your social media activities

At SES in New York, social media was a highly discussed topic.

In a session entitled Social Media Metrics, Noran El-Shinnawy, Internet Marketing Manager at Acquisio, touched on tips for measuring your social media activities.

How Social Media Made Me Buy Four Jars of Peanut Butter

The social media impact of this tweet was an ROI of $35 bucks

For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.

I had discovered Peanut Butter & Co. months ago through a mention on the Travel Channel’s twitter feed and a YouTube video of their visit to New York.

@PeanutButterCo was tweeting that there were going to be several deals on their peanut butter some time between the hours of 12-3pmon QVC.

Less interested in the so-called deal, and more interested in buying their so-called delicious peanut butter in bulk, I decided to take a look at Peanut Butter & Co’s Facebook Page to see if anyone had mentioned their favorite peanut butters.

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

New PR Survey Tips Generously and Wisely

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly has.

In a new study released yesterday by PRSourceCode, titled “2010 Top Tech Publications, The Evolution of Tech PR,” the state of public relations in the online world was summarized by questions like “How do you measure your social media impact?” and “How do you work to engage different media?”