Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: the daily beast

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Recent Redesigns, Subscription and Membership Website Launches

Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we’re looking at content publishers entering this arena and optimizing their experience through expansion the use of tools.

5 Pubs Who Abandoned Print For Digital-Only Magazines

Varying experiences from publishers that made the switch to digital-only magazines and portals (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing

From Time to … Coca-Cola (!), the Latest News From Publishing Sites

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.

Facebook Publisher News: Doomsday Algorithm Not So Damaging After All?

Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.

That’s why some digital publishers – particularly those who had invested the most

Digital Ad News: Blocking Still a Stubborn Issue

You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers from digital advertising.

IAC Joins Ranks of Publisher Networks With New Venture

For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options for digital advertisers.

Now, of course, we realize that not all digital magazines are in this position, but publisher networks are an industry-wide phenomenon that bears watching in the context of potential mergers & acquisitions, niche strategy, the future of web advertising, and the direction of multiplatform strategy.

Monetizing Social Media: Bloomberg’s Strategy

Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content that’s skillfully distributed and diversely packaged requires patience, experimentation, and diligence, but it’s well worth the effort when those additional revenues start rolling in. Remember: It’s not the number of likes that define social media strategies; it’s the the level of audience development that will drive true reader engagement. Easier said than done, of course, but let’s take a look at how a legacy publisher like Bloomberg pulls it off, via Digiday, along with some other relevant recent articles.

Paywalls for Online Content: More Publishers Signing On

Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there’s no question that they have a place at the table when it comes to generating revenue. Recently, Publishing Executive covered the most recent digital magazine to opt in to using paywalls for online content: Pando, née PandoDaily.

Best Digital Publishing Strategies Mix the Old and the New

Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st century.

Good News for ‘Newsweek’

Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.

Will BitWall be the New Paywall for Subscription Websites?

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.

Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if they don’t wish to tweet.”

Keeping Comments Civil via Social Media

Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just released a detailed report on how media outlets have made the transition to socially gating their comment sections.

ESPN.com made such a transition yesterday, says Poynter: “Patrick Stiegman, editor-in-chief of ESPN.com, said by phone that three factors drove the company’s decision to switch to Facebook for commenting: ‘a tremendously smooth transition for fans,’ many of whom already have Facebook accounts; increased visibility for ESPN content beyond the walls of ESPN.com; and a desire to ’emphasize quality of comments over the quantity of comments.'”

Salon Media Group Makes Cuts, Boosts Web Traffic + Revenues

Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: “Salon is up 21 percent in net revenue from continuing operations when comparing Q1 2013 to Q1 2012, which totals about $900,000.” Due to the web traffic increase, their ad revenues and third-party ad revenues soared 10% and 23% respectively. Salon also made strategic cuts in both video production and their subscription model which also bolstered their financials.

Apple Newsstand on the Rise

Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.

Simon Wainwright conducted research on how consumers are adapting to the digital age and what it means for the future. While the US still dominates the market with around 42 percent of purchases in Newsstand, that still leaves 58 percent of the market to the rest of the world, with 17 percent coming from the UK. The search function is one of the biggest problems users have with the Newsstand claims Wainwright, saying “it can be a struggle for users to find exactly what they want.”

The biggest pro the Newsstand has going for it is the fact that content is updated faster. Instead of one magazine per month, there might be new content available weekly or even daily. Instead of going to the store, you can just tap “download”.