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Tag: thrillist

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify

Should You Start Selling Sponsored Content?

If you’re not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model.
In 2016, sponsored content, branded content, and native content (all the same, by the way) have been the hottest buzzwords of the year. In fact, part of the reason our Mequoda Hall of Fame

Magazine Shakeups in Tech, Teams, and Traffic

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video

Magazine Marketing Strategy: Ad Study Shows Publishers in Strong Position

New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we’re talking from the point of view of publishers. But advertisers have a magazine marketing strategy, too, of course – to begin with, it involves whether to buy ads in magazines at all. Well, with

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

Publisher Data: Casualty of Ad Blocking, Catalyst for Change

Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your user information is dwindling rather than expanding? Digiday reports on this trend and other industry news. Let’s take a look at a few of the site’s recent articles.

Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations

In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.

It’s also good to know what’s happening across the field. In addition to our consulting services and free advice, we also filter out the most relevant digital magazine business news from around the web. Today’s trending stories come from Digiday.

Best Digital Publishing Strategies Mix the Old and the New

Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st century.

Sports Illustrated’s New Paywall

This is a paywall experiment you should watch. Adweek is reporting that Sports Illustrated is testing a new pay wall system. Lucia Moses writes.

NFL Finds New Audience in Marie Claire Readers

The NFL has a creative ad campaign in store for female magazine readers. AdAge reports that the NFL will be running a 16-page insert called “The Savvy Girl’s Guide to Football” in Marie Claire’s September issue. Michael Sebastian reporting for AdAge says, “The NFL is working with seven other women’s magazines, including Vogue, Cosmopolitan and Us Weekly. But the Marie Claire effort is the centerpiece of the NFL’s print campaign this year … they declined to disclose the spending involved.”

Site Speed Makes Website Traffic Analytics Happy

Site Speed Most Important for SEO?
A recent article published over on Brafton.com reports that news content readers say they won’t read your website if it isn’t fast. With 47 percent of mobile users using mobile sites and apps to read news content, four out of 10 say site speed is the most important aspect of their

A Daily Deal Service for Online Publishers

Group Commerce is allowing publishers to offer daily deals

Groupon’s immense success has spurred many competitors offering group deals on a daily basis.

One company, which has quickly emerged on the scene, is New York-based Group Commerce.