Site Speed Makes Website Traffic Analytics Happy

Site Speed Most Important for SEO?

A recent article published over on Brafton.com reports that news content readers say they won’t read your website if it isn’t fast. With 47 percent of mobile users using mobile sites and apps to read news content, four out of 10 say site speed is the most important aspect of their experience.

Brafton stresses the importance of site speed and have done studies that found readers expect sites to load within seconds. “If sites take longer than three seconds to load, 40 percent of visitors will abandon pages and turn to another source.” Articles and images need to load and display quickly or else bounce rates will increase and your website traffic analytics from SEO won’t be happy.

Inc. Magazine Redesigns

Inc. magazine is a New York based publication, originally founded in 1979. The magazine is best known for the Inc. 500 — an annual list of the 500 fastest-growing private companies in the U.S. — is making major changes. The main overhaul includes increasing the amount and size of photos used throughout the digital and print magazines. People need visual attraction to really be swayed into reading more. “The Web has become more visual and its raised the bar for what a magazine should do.”

The print version has been changed similar to the way people navigate websites, “breaking away from the traditional structure.” They are running lots of articles in both print and online to increase traffic and like-ability.

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WIRED Makes Moves

WIRED is an American magazine and online publication that has been running since 1993. They mainly focus on new technology, affects culture, the economy and politics.

Claudia De Almedida has been promoted to design director, Josef Reyes promoted to art director, Eric Capossela is now a senior art director, Scott Broock is to be the new executive producer – coming over from The Daily, Cliff Kuang joins as a senior editor – coming over from Fast Company and Susan Murcko rejoins as a senior editor.

Social Media Shares Don’t Always Equal Reads

Another great article over on Brafton states that social media sharing doesn’t always mean articles were read. We are learning fast that Internet users have short attention spans, meaning readers don’t always finish what they started.

Through research, they found that 38 percent of users bounce with no action, five percent leave after reading “above the fold,” and 25 percent leave after reading 80 percent of the article. Much of the time, readers are circulating and sharing articles well before they finish reading them.

To increase the results in your website traffic analytics, Brafton advises producing “information-dense content” above the fold. Given the short attention span of readers, you need to pull them in with “eye-catching graphics, deliver what was promised – tips, insights, research – and don’t make visitors work hard to find it.” But, be careful not to place to many ads above the fold because Google will punish you for that.

Mike Barish Joins Thrillist

Barish joins the Thrillist team to become a travel contributing manager coming over from Shermans Travel where he served as an executive editor. Thrillist is a digital media company producing men’s lifestyle publications.

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