Tag: twitter audit

Mequoda conducts a Twitter audit as part of a series of social media audits we perform on our Gold Member sites. During this audit we determine if content is being systematically marketed using the 12x12x12 social media method. This method encourages publishers to write a series of 12 unique Tweets using 12 different headline and Tweet formulas, and then schedule them out for twelve days and again once a month for twelve months.

Included in this Twitter audit is the quality of the Tweets being written, and whether promotional emails are aligns with promotional Tweets so that Twitter is a mix of editorial and promotional content. The final part is learning how to measure your Twitter audit, which includes our Twitter scorecard.

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The Best Tips for Online Editors Publishing on Twitter

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