"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
In your email marketing system (EMS), there’s a dashboard that gives you your email open rate – the percentage of users who opened an email from you. Typically 16% is an average number for the publishing industry, so if you have anything above, consider your efforts above average.
Unfortunately, on the web, you may find all kinds of fun information about open rates and how inaccurate they can be (like 11% to 35% inaccurate).
Different strokes for different folks, and different email layouts for different business models
What is the intention of your email newsletter? You spend a lot of time and effort trying to collect these email addresses, so certainly your email newsletter needs a defined business goal.
Catch up on the Mequoda Daily’s blog posts for this past week
Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
Catch up on the Mequoda Daily’s blog posts for this past week
New methods for increasing click-through and open rates that you may not be trying
We’ve discussed the effectiveness of email marketing numerous times throughout our blog and during live events. There is clear opportunity for email marketing success in many industries, although some industries fare better than others.
For instance, the travel industry, consumer products and services industry, and media and entertainment industry all experienced year-over-year growth in email volume sent.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
