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|Strategy||How to Create a Profitable Website|
by Don Nicholas on May 6, 2013
I’m a big fan of planning.
And I believe that your website is a reflection of your entire business and business model.
A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.
It always surprises me that people don’t start the process of building a profitable website by building a website plan. While the website planning process can seem complex, it really can be boiled down to answering a few simple questions…
|Magazines||Magazine Pricing: An Industry That Shoots Itself in the Foot|
by Mary Van Doren on May 7, 2013
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in growing demand by a tablet-addicted public, and advertising revenues are falling.
Interestingly, an article in PCWorld published just weeks before the iPad’s debut in 2010 speculated that publishers would continue their traditional pricing models of $10 to $20 per year … and “I hope that’s the model iPad magazines go with,” added the writer. Of course you would. You’ve been getting thick, glossy, content-rich magazines for pennies since the beginning of time. Why would you want to pay more?
Discover the strategy for successful digital content marketing when you download our FREE white paper: Digital Content Marketing Strategy.
|Create a Calendar for Better Email Marketing Management|
by Amanda MacArthur on May 8, 2013
It used to be so easy to define an email editorial calendar. There weren’t so many different “types” of email newsletters.
Your website exists primarily to build customer loyalty, to increase your most valuable asset, which is your active email database. For some of our Mequoda System Publishers, email generates 60 to 80 percent of all their revenue.
For reputable copywriters, editors and publishers, email is not just a marketing channel, something that you build and blast.
It’s a tool for building loyalty. It provides frequent, valuable information to users who become enamored with your brand, love your content, and want to buy the other types of information products you sell, or do business with your sponsors.
|Websites||11 Landing Page Optimization Tests for Subscription Websites [+ Video]|
by Mary Van Doren on May 9, 2013
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she’s likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.
If you have only a nominal understanding of digital publishing, or none at all, you must attend the Digital Publishing & Marketing Intensive!