Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
Predictions for a booming industry
Mobile was huge in 2010.
The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the