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Tag: verizon

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Association Magazines – Not Just for Members Anymore?

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development? One big name in the business is offering a resounding yes. We have to agree, of course. Legacies, startups, brands, B2Bs, and, yes, professional groups

Magazine Circulation Numbers: Niche Publishers, AAM, and More

Magazine circulation numbers are by definition always changing, but we’re at a crucial juncture when it comes to these stats.

For instance, it’s hard to believe, but the Alliance for Audited Media is just now establishing standards for magazine apps, because they’re helping publishers with audience development. And elsewhere, recent numbers give us a good idea of which niche magazines are succeeding, and which aren’t.

Email Marketing Tips: 10 Email Feedback Loop Lists

Mitigate spam complaints by finding out who’s putting you in the junkbox

An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.

Whenever someone hits the “junk” button, they’re basically sending a complaint. Too many of these complaints will blacklist you from certain ISPs.

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.

Platform Publishing News: Of Juggernauts and Jobs

Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.

Digital Advertising Trends: Avalanche, TNR, Conversions

Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the ethics, implications, and logistics. In this roundup, we’ll take a look at a potential solution for the latter group of publishers, as well as another example of the former. In between, we’ll check in on what advertisers themselves are looking for from publishers and platforms when it comes to metrics. All three updates come from’s excellent CMO Today blog.

7 Steps to Improving Email Delivery

Email strategy consultant Jeanne Jennings shares some important insight

We talk at lengths about the power and relevancy email plays in today’s digital world.

As a habitual activity familiar to the majority of online users, email doesn’t appear to be going anywhere. Although some age groups may not use it as much for communication with friends as they use social media, the relevance still lies in being a trusted medium for business activities and financial transactions. From paying bills to receiving email newsletters, email provides a means to an end not found through other online services.

Is Burying Your Frequency a Big Website Design Mistake?

Three publishers who pay attention to content freshness in their website homepage designs

When searching for something in a search engine, we’re typically searching for the most up-to-date information, or the most relevant information. Especially in circles like finance and business, we are looking for breaking-news type items.

Looking at stock predictions from three years ago won’t help us invest for the future, just like reading about how to set up a Facebook page from three years ago will be confusing and inaccurate today.

What Will 2011 Hold for Mobile?

Predictions for a booming industry

Mobile was huge in 2010.

The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the market. Some of the more popular ones include the iPhone, iPad, and Android.

The evolution in these phones comes with the development of apps, which allow users to do a variety of activities directly on their phone. Chances are, if you have an interest in something, there’s probably at app for it.

Tablets Bring a Wind of Change

In addition to a new experience for content users and content producers alike

When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning points that sticks out in modern times is when the laptop computer became popular. It hasn’t replaced desktop computers, but it did make them less desirable. The laptop was smaller, and thus, didn’t have to remain stationary like desktops. Laptops became ideal for business professionals who travel often.

One of the other big changes in technology was the creation of broadband, high-speed Internet. Dial-up Internet connections quickly became obsolete as the same online tasks could be done in a fraction of the time. This breakthrough also helped the advent of multi-platform and media-rich content, where new devices tablet devices like the iPad can gain an audience.

Week In Review: April 12th, 2010 – April 16th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Profit from Investment Tips on the Gryphon Daily Blog

Jeanne Grecco of Gryphon Daily has investment suggestions for every type of investor

Solving Email Delivery Problems

A 90-minute tutorial with email marketing consultant Jeanne Jennings that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by getting their emails delivered.

CES 2007 Video Explosion, the Digital Future and Your Internet Publishing Strategy

Will dedicated digital readers using eInk technology save the “printed” word?

As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still focused on using the Internet to deliver text and pictures, the world’s video producers, including millions of amateur video makers, are already streaming their content over the Internet. Experts count as many as 10 Internet TV (IPTV) protocols that will soon be bringing video to your computer, TV and mobile phone. More than 60 percent of U.S. Internet users have experienced video over the Internet.