The rules and guidelines to making better Lead Generation Websites The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can  

Cutting through chaos to find success There is no denying it: the Internet is a confusing place. Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos. When you  

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages With People.com's online readership soaring to more  

Rework your old content into new products in new platforms Yesterday we discussed how creating products in many platforms can boost your profit. If you develop a systemized approach to multiplatform publishing,  

How to deliver your publication in any platform Online publishing is a blessing. The metrics, production costs, marketing options and other benefits create an environment far superior to print publishing. We can  

Slow websites push visitors away; speed yours up Creating your website—or even editing it—is a complicated undertaking. Many different parts have to work together to satisfy your visitors, and ultimately, satisfy you. Yesterday's  

Find out how this email newsletter is raking in revenue and awards We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand  

Posting your pubilcation's content online is not a bad idea There was a slight mistake with yesterday's daily. When our managing editor said "That means you should rarely—if ever—print an article both  

Increase page views by focusing on repeat visitors If you're publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed. As discussed yesterday,  

Your website should have incentives for visitors to return frequently If you're like hundreds of other publishers, you're working both online and in print. But how much of your total revenue comes  

Lost in the online publishing jungle? We have a map. When bringing your publication online, you're entering a business world unlike any other. Yesterday's Daily compared publishing online to navigating the Amazon.  

Being a pioneer doesn't always pay Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago. Some daring publishers have hacked a path to "online profitability"  

Is this new system heaven for publishers or hell for users? Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still  

Specific guidelines for retail and media websites When your publication is online it should be on a network of websites, not a single website. Yesterday we discussed that one of your websites  

Create interweaving websites with specific strategies When you think of your online business, are you thinking of a website, or are you thinking of a network of websites? The distinction is very  

Valuable information without premium prices "Knowledge is power." The more research you conduct, the stronger your online business will be. You should learn about search engines, your customers, landing pages, website usability, online  

Research and keep an eye on the bottom line Staying on top of the online publishing industry is like trying to stand on top of a greased bowling ball—it's not easy. Everything  

Only use proven methods Conduct research before you make any changes to your online marketing or publishing strategies. Research is essential to online profitability. There is a wide array of technology, marketing tactics,  

Study publishers that are already making money online If I could only make one suggestion to you—a publisher that wants to make more money online—it would be to research. There is no  

Don't waste your marketing campaigns, be ready for visitors Provided that your website is well designed, you need to start driving traffic to it. That way your website's good conversion rates will  

Try this three step process to boost your marketing file and website traffic When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to