It's the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers
Many publishers view their RSS feed as a self-sustaining journal, a
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages
"Would you like fries with that?" is a simple, familiar hamburger stand upsell. The online version
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert
Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.
We've all heard the
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
