Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of  

Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they're getting fewer than  

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three  

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go  

Today we're reporting on digital publishers bringing in new talent to strengthen their organizations. We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director  

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the  

When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture  

Are you following the Google rules that have been set out for all publishers? Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.  

Our news of digital publishers acquiring new media entities continues, but with a few different looks today. We start with American Media, which has acquired another magazine title from Wenner Media.  

If we knew of a tool that doubled ad revenue for a client, you'd want to know about it right? If you read Mequoda Daily often, you may know about our  

Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers Subscription publishers will make changes to products or evolve their subscription offerings  

A recent copy of National Geographic featured a story that showed a man, hanging off the side of a mountain, dangling from a several hundred foot rope ladder. You couldn't  

Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher Content marketers, digital magazines and publishers are turning towards branded  

Content recycling—it's all around us! At some point you've probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half  

Audience development growing with faster ads, custom software and more social media usage Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results