Digital publishers at New Yorker, Time Inc. make hires; The Hill names digital video EVP
Today we’re reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director of newsletters. AdWeek reports, “The New Yorker has snagged BuzzFeed’s director of newsletters to lead its own newsletter efforts. Dan Oshinsky will join the publication from BuzzFeed on Aug. 7 to serve in the same role there. It’s a new position at the New Yorker, and one that will see Oshinsky working with a wide array of New Yorker staff, from editors to designers to product team members, as he takes charge of New Yorker’s current slate of newsletters, including its million-subscriber-strong the Daily, and works on creating new ones.”
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“Despite his title, Oshinsky’s work will extend past the bounds of newsletters to other digital products.”
We now move to the digital publishers at Time Inc., which has hired a new SVP. Talking New Media reports, “Time Inc. today announced that David Gensler has been named Senior Vice President, Food Beverage Spirits Category, effective immediately.”
“Gensler joins Time Inc. from Liveintent, a digital marketing service, where he was most recently Executive Vice President and Head of Ad Sales.”
The article continues by discussing his experience with Liveintent. “During his time at Liveintent, Gensler created a cross-functional sales organizational infrastructure and executed on strategy and tactical planning. He has also held executive positions at Millennial Media and AOL. David began his career at News America Marketing, where he rose through the ranks to ultimately become SVP, Region Manager in Chicago.”
Time Inc. has also promoted an internal staff member to role of President, Foundry Content Sales and Agency Development. Talking New Media reports, “Time Inc. today announced that it has elevated Chris Schraft to President, Foundry Content Sales and Agency Development to oversee The Foundry’s Branded/Native Sales Center of Excellence (COE).”
““Chris Schraft has been at the forefront of the emerging custom content industry since joining Time Inc. in 2007. He has spent much of the past decade working with clients and agency partners in developing large-scale content platforms and native advertising campaigns, and he was a key member of The Foundry launch team in 2015. This makes Chris the ideal choice to lead our COE,” said Brad Elders, EVP and Chief Revenue Officer of Time Inc.”
It seems that Time Inc. is betting on Schraft to meet the demands of its younger audience more easily. “A recent study by Time Inc., which garnered insights from over 17,000 Gen Z, Millennial and Gen X respondents, revealed that two out of three consumers have greater trust in custom content than in traditional advertising. The study also showed that custom content is perceived as thoughtful and provides value to consumers.”
Finally, we head to The Hill, which has named John Solomon as EVP, digital video. MediaPost reports, “The online publisher has tapped Solomon at a time when political news is exploding. The company’s goal is to hire 20 people in the next four months to enhance its video efforts.”
“Solomon joins The Hill from Circa, where he was COO for the Sinclair Broadcast digital venture. Circa targeted millennials on mobile devices.”
“Before joining Circa, Solomon served as editor and vice president for content and business development at The Washington Times, where he oversaw the revamp of the company’s content, audience and revenue strategies.”
Have you made recent hires and want to streamline your organization? Are you expecting to hire soon and need help picking the best candidates? Get in touch with us today. We have extensive experience helping digital publishers with organizational strategy.