Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today
It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part
We're seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.
Our first story looks at Hearst's new CTO Michael Dugan, who is coming from Forbes
Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That's why we are big supporters of digital subscription models. Today we're looking at some additional subscription and content
What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When
As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales.
Our first
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional
It's no surprise that fast loading websites are necessary components to a strong online presence. We're seeing search engines and social media sites respond to users' desire to engage with
These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers
Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons.
Our first story involves Meredith Corp.'s Parents
If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on
Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads
Publishers using digital ads have a lot to think
Even though you might associate usability with website design, it's been an important factor in our everyday life for at least a century. Frederick Taylor's Principles of Scientific Management,
Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at
Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to
We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you
Facebook, Amazon and Instagram are expanding audience development options for content publishers
Social media can be a major traffic generator when they approach the right platforms properly. Today we're looking at
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a
