New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their  

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs  

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?  

Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,  

We report on the acquisitions of media companies when they happen because they can mean significant changes for the industry. Today we have three recent acquisitions to share.  

If you're not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing. When you publish content on your free website Portal,  

Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively We're seeing some of the biggest content publishers utilizing partnerships to build upon  

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that  

I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that  

Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change One of the most consistent changes we've seen throughout the digital landscape is the  

You need a magazine consultant that acts as a general contractor, and a content management system that does, too. In the past I've divulged what to look for in a magazine  

Sometimes the revenue you're missing doesn't come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become  

We recently wrote about why magazine clubs are on the rise. A magazine club is reminiscent of the book club model where you pay one price and gain access to a  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet  

The magazine industry has lost their way. It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that  

Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth Movement can happen quickly for digital publishers, especially in a space where evolutions in  

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines. First,  

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the  

There are good ways to spend your time in business, and really wasteful ways that can be prevented. We know of more than one client who has recently been attacked by  

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%  

The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in  

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act  

Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.  

Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies. A client of ours,  

Over the last year, we've made major steps to make your Mequoda System run as quickly as possible by increasing site speed and decreasing load times. The benefits aren't just  

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were