New Social Newspaper for LinkedIn Users

Receive the most-shared headlines relevant to your industry

LinkedIn is taking strides to become more social by releasing LinkedIn Today, a new social newspaper.

This product is designed to filter headlines that are relevant to a user’s professional identity.

Liz Walker, the product manager, mentioned in an article from VentureBeat that LinkedIn Today is valuable to professionals that work within multiple industries. The product’s features can deliver high-level industry news in a time efficient manner. This way, professionals do not have to waste more time discovering all the pertinent news within each industry they reside in.

Users that find stories of value can start conversations with their LinkedIn contacts about the subject matter and see who originally shared the article.

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In November of 2010, LinkedIn added an article-sharing button to their website to make for a more social environment. The new LinkedIn Today is yet another extension to continue along the road of social engagement.

The sharing of articles and an updated newsfeed relevant to professionals is an attempt to get members to the website more often so they can update their profiles and truly take advantage of this social network.

I see a lot of potential in LinkedIn Today. This new feature of the already popular social network can make B2B engagement even stronger while presenting popular industry information to more people. Bigger communities may develop around valuable content. Partnerships may be forged more easily.

What are your thoughts on this new extension of LinkedIn? Do you think it will be successful for professionals and LinkedIn alike? I’d love to hear your thoughts.

For a closer look, visit LinkedIn Today now.


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