Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose.