These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
Web libraries, collections and editions provide a profitable opportunity for global subscribers, and for special-interest publishers.
“Our global audience is not interested in another local news source...Our signature journalism is the
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story
You might be wondering, how does one become an email marketing expert? And how can these experts tell you how to run your company more profitably, without ever having walked
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers we
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
An important tool for growing your email subscriber list is the often-overlooked Email Confirmation Message Series. We’ve all seen instances when a user comes to your site, enters a valid
In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
As a reader of Mequoda Daily, you’re eligible to receive $500 off your registration to our Email Marketing Secrets: 2020 Workshop on May 20-21, 2020 when you accept our invitation
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success
Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or
Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
Have you registered to attend the two-day Email Marketing Secrets: 2020 Workshop this spring, yet? This two-day email marketing secrets workshop takes place on May 20-21 in Boston, Massachusetts and
How to transform your magazine subscription business into a magazine membership business with one new product, and three new types of recycled content.
A magazine membership includes two components; a magazine
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships using the Internet.
Now we'll we take a look at how publishers can use contrast pricing and
Using back-issues and other types of media to create a more robust and valuable magazine library
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
If you struggle with determining paywall pricing and strategy, you're not alone.
In recent years, publishers have been testing paywalls, and for good reason. Hearst, for example, tested a paywall that changed
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
Three ways membership offers beat subscription marketing offers
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to
Your membership site developer should be more than just a technological jester, they should be your sherpa.
If you're a publisher, or are selling a subscription-based information product, it's likely that at
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine subscribers to
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
Meet the Experts at Membership Marketing Secrets: 2020 Workshop
You might be wondering, how does one become a membership marketing expert? And how can these experts tell you how to run
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
You’ve Been Gifted: $500 Off Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
As a reader of Mequoda's daily membership marketing secrets, you’re eligible to receive $500 off
5 Reasons to Attend Membership Marketing Secrets: 2020 Workshop, the publishing industry’s event of the year!
Have you registered to attend the two-day Membership Marketing Secrets: 2020 Workshop next spring, yet? It's
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
Attend Membership Marketing Secrets: 2020 Workshop and Walk Away With a Powerful Playbook and Game Plan
Ever fear that your competitors are one step ahead of you? Or that you’re just
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
An effective technique in information marketing is "self-liquidating premiums"—having the value of the premiums exceed the entire purchase price.
For example, let's assume you have a product, perhaps a downloadable ebook,
