As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working
An easy fix for the top five SEO mistakes
These innocent mistakes may be costing you the highest price of all - better search engine ranking. If you want to
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities
A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.
Your metadata doesn't matter anymore ... Just kidding. It does, sort of.
Recently one of our clients noticed that the metadata they were putting into their articles wasn't necessarily the data
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which
The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a
I read with interest the latest report on digital subscription growth across the media industries. The New York Times continues to be the legacy winner that is clearly replacing local
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose.
News content
With Earth Day coming up later this month, it seems like an appropriate time to talk about clean magazine publishing moving forward.
In 2021, I find myself publishing digital books, magazines,
One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped
I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything
Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being
In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, "They Laughed When I Sat Down At the Piano,
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
It strikes me as somewhat ironic that the word magazine which simply means storehouse, is becoming more true than ever as magazines go digital and digital magazine libraries make it easier than
When an article publishes on your website, how do you go about promoting it in social media?
When I pose this question to a room full of magazine editors from different
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do a better job
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
