You may not know it, but there are things you could be doing on Facebook right now that are against their rules, or are strongly suggested against.
You may have been
PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free
Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then
“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New
We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.
As
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
“I simply don't understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success
Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or
In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
In this
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one
How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
“Mad Men” may have died, but in the digital age, advertising's been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access.
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
“Hello, sailor. Can I buy you a drink?”
“Do you come here often?”
Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce
