Digital Magazine Publishing posts focus on the digital revolution that is taking place for magazines, and how to create the best digital magazine publishing experiences for your subscribers and members.
How our adaptive website design process known as Framework1 is constantly evolving
Over the past seven years, we’ve continued to refine our adaptive website design process, which we refer to as Framework1. The launch of Bible History Daily may be the best example of it to date. I’d like to quickly say kudos to our team
A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention
Which device do you think would engagement and attract consumers more with advertisements, tablets or eReaders?
New findings from GfK MRI Starch Advertising Research show that tablets are more successful with their advertising efforts than tablets.
Discover opinions of apps that may be valuable to your company
Have you invested in designing a mobile app? Do you know how your audience has accepted it?
If you haven’t approached the world of apps yet, there may be good reason to.
A recent article from min online discussed research on apps compiled by MTV Networks
Forrest Research thinks so
In modern times, e-commerce accounts for billions of dollars in revenue.
According to Forrester Research, e-commerce represented 8% of total US retail last year, by accumulating $176 billion in revenue.
Will this new subscription model benefit publishers?
Apple has announced that it will release ‘Newsstand’ in the fall of 2011. This launch, which will coincide with the launch of iOS 5.0, is expected to make newspaper and magazine publishers happier than before.
Newsstand will be similar to iBooks, as it will be a central ‘shelf’ where all
Keeping up-to-date with statistics on e-readers and tablets
Have you been keeping up with the latest in digital publishing?
Some statistics emerge and go unnoticed, although they may provide valuable insights for online publishers.
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the first time many online publishers even considered HTML5 and the ramifications of not utilizing it in future website design.
Frankly, with all the changes that take
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some of my developer friends have been indicating that one of the large portal-based publishers has a 20-person development team secretly banging away on HTML5 web
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for all types of websites.
Those who have used Onswipe will tell you about its ability to create an app-like experience for its users. And according to
Learn how to adapt so you can accommodate digital natives when you attend the Mequoda Summit East 2011
In yesterday’s Mequoda Daily, I discussed the plight of digital immigrants, and how all media companies need to truly understand the activities of digital natives.
After all, it’s these individuals who buy our products and use technology to share
Without understanding and interacting with digital natives, digital immigrants may never truly ‘get it’
By the time I was 21 years old, I had already lived in 21 places.
On my 21st birthday, I was living onboard the USS Enterprise, which was based in Subic Bay, in the Philippines. By day I was a nuclear engineer running
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of digital magazines.
Currently, eMarketer predicts that by the end of 2011, 8.7% of the US adult population, or 20.6 million people will be among the installed
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller publishers who wanted to see results from big media brands before releasing digital subscriptions.
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media giant Hearst, which will offer subscriptions to Esquire, The Oprah Magazine O and Popular Mechanics this summer.
Nielsen data shows promising signs for tablets
Tablet devices are gaining popularity among owners.
Recent data from Nielsen shows that 77% of tablet users are using their tablets to perform actions that they once did on a laptop of desktop computer.
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment purposes. The top three reasons people want an iPad, from a November 2010 survey conducted by Vision Critical, include Internet browsing, engaging with photos, music
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher Conde Nast has decided to slow its process of digitizing their magazine portfolio for the time being. According to an article from MediaPost, “Conde will
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of Ogden Publications and its flagship media brand Mother Earth News, a popular environmentally-conscience magazine on living “with little money and abundant happiness.”
New findings discuss how often tablets are being used
Almost 70% of tablet owners are spending at least an hour everyday on their tablet device.
This data was reported to AdMob, which was released in their March 2011 “Tablet Survey”.
The top five results from our survey on creating the perfect digital magazine
Yesterday, at the Mequoda Summit West 2011, we discussed the results from our survey on creating the perfect digital magazine.
As our regular readers probably remember, we asked for your input on the nine characteristics Don Nicholas, Executive Director of Mequoda Group, outlined in
Characteristics of the perfect digital magazine will be discussed at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I shared seven facts about digital magazine publishing from the MPA Digital: E-Reading event in New York City.
The biggest piece of advice from the conference that I took away came from James McQuivey of Forrester Research.
Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that tablets are meeting these expectations by making users happy.
Share your opinions in our survey on creating the perfect digital magazine
Take our Creating the Perfect Digital Magazine Survey now
Digital magazines are a hot topic for us at Mequoda Group.
This new component of multi-platform publishing is going to truly lead publishers into the digital age.
Some arguments point to “yes”
By now, most publishers are aware of Apple’s plan for digital publishing.
The plan has received mixed reviews so let’s take a look at what it will mean for publishers and consumers alike.
Learn how to successfully manage digital transformation at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed the direct connection between the USPS and the publishing industry. A fundamental change is taking place as the USPS will eventually go away as a distribution system in the not-too-distant future.
In order to avoid becoming a
A look at changes that may affect all print publishers
I just purchased 500 shares of UPS. Let me explain why…
Last week I was standing at the mailbox waiting for my postman. As many of you probably know, we’ve had a lot of snow and ice in the Boston area.
Discuss the most important characteristics of a digital magazine at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I talked about building a digital magazine subscription website and the future of digital magazine publishing.
Although it’s unclear how the future of digital magazines will look, there are some characteristics I believe will be incorporated in
Concerns that need to be addressed by publishers
The point of the digital magazine revolution appears to still be unclear to some.
For instance, I recently read an article entitled “A Race Between Digital and Print Magazines” from Bits, a New York Times blog.
Efforts for each stage in the purchase funnel
To achieve retail success with mobile device users, it’s important to understand how the devices are being used.
The holiday shopping season of 2010 is a good place to start this process of understanding audience usage of their mobile devices for making purchases.
New study shows promising signs for digital publishers
A new study, which was commissioned by Adobe, found ads in digital magazines performed better than traditional ads.
The areas where digital ads excelled were engagement, attitude and purchase intent, which outperformed traditional ads by as much as 70 percent.
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter of 2010, the iPad drive tablet sales up 45%, and in the process, took 90% of the market.
New data shows growth for in-app purchases
Mobile apps are an evolving industry. With an estimated 60 million Americans owning a smartphone, the evolution in mobile apps can mean a new revenue stream for online publishers.
The market of mobile apps has grown significantly, as all major application stores have experienced triple-digit increases.
Can the iPad renew an interest in long-form journalism? Some think so
The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive long-form journalism.
According to Wikipedia, long-form journalism, or narrative journalism, is the interpretation of a story and the way in which the journalist portrays it, be
A study of satisfaction and usage for the iPad
Can you imagine a platform where users enjoy the associated advertisements? According to a recent study, the iPad is that platform.
The study, conducted by UM and Time Inc., included magazine readers’ response to advertising on the iPad. The majority of the results were positive as 86% reported
The “iPadification” of mobile apps
We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released.
These changes won’t be strictly due to the iPad – other tablet devices, web trends and additional technology will play a part as well.
The models that have been working for tablets thus far
Since tablet devices are a new breed of technology, not too much is known about them so far.
This includes ways online publishers can utilize apps on the devices to generate more revenue for their company.
You may be surprised at which magazines are making their digital mark with iPad editions
A new report from AdAge, sums up the first six months of sales data for iPad edition magazines. With statistics showing the average iPad owner is skewed toward males under 35, it’s no big surprise that science, techie and men’s
How many tablets do you think will be sold this year?
Whatever tablets are used for, be it business purposes or the personal consumption of content, the trend is expected to continue for years.
Apple’s iPad is surely a big part of this market and has been an integral part of sales, which are expected to reach
Estimates predict more than $2.5 billion by 2014
When a medium becomes popular, advertising dollars typically turn that way. Since smartphones are increasingly popular, we have seen ad spending go in that direction.
But how lucrative is that industry exactly? How much money is really going to the mobile advertising world?
According to
The revolution is being televised…on digital readers
The Harrison Group and Zinio announced the results of a national consumer survey this week. According to the press release, the survey was designed to “measure the extent to which tablet-based technologies, dedicated eReaders and related smart technologies benefit American consumers and their lifestyle interests.”
The results mentioned in the
Three magazine panelists share their company’s use of iPad apps
Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and the answer seemed to be yes and yes. Men’s Health and Women’s Health brand editor Matt Bean, who’s been responsible for more than 20 mobile
New media trends show that the iPad is bringing magazines back to life – why are we still resenting it?
The iPad is everywhere. It’s being used at Posh NYC restaurants as wine lists and menus, and it’s being doled out at hotels pre-loaded with newspapers.
So why is it that publishers are still struggling to come
People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking for a digital version of your publication, why not just increase their monthly subscription and include both versions?
Somewhere along the lines, many publishers saw how
And the new media skills of some journalism students
There is no excerpt because this is a protected post.
Bo Sacks tells the independent magazine industry why they shouldn’t panic
An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.
Magazines talk about how they’ve leveraged their online community to build more successful products
Digital magazine editions get a big thumbs up from readers
A few magazines are building relationships and driving website traffic by letting their subscribers be a part of the editorial team
