PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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Publishers are ditching full-fledged redesigns in favor of periodic tweaks and phased-in changes, Digiday reports.
Two recent hires at Playboy Enterprises Inc. herald a renewed commitment to its digital properties, as Matthew Mastrangelo joins the publisher as its first Chief Revenue Office and Cory Jones as senior vp of digital content.
The Alliance for Audited Media merged with digital audit firm IMServices Group, which focuses on ad technology issues like viewability, illegitimate clicks, and traffic fraud, according to Folio:.
Digiday recently interviewed Juliette Cezzar and Sue Apefelbaum – authors of the new book Designing the Editorial Experience: A Primer for Print, Web, and Mobile – to discuss the state of digital magazine design.
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite some time, as we’re big believers in repurposing content.
Vogue has developed a way to make some cash off of Instagram, Digiday reports.
Folio: recently convened a roundtable to discuss the mobile publishing market as activity skyrockets and monetization strives to keep pace.
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Condé Nast Traveler has released its new app, the Gold List, which condenses the magazine’s longstanding feature of recognizing exemplary hotels, restaurants, and services into a handy mobile guide, while at the same time adding new bells and whistles.
Time Inc.’s Fortune and Money have officially split from CNNMoney.com, and each is publishing a new website, according to TechCrunch.
The MIT Technology Review’s new “Insider” subscription plan, which the journal debuted last week, offers three tiers of annualized content access, Folio: reports.
While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.
In a recent report, Digiday examines whether native ads are truly performing as well as editorial, as some publishers have claimed.
With the dissemination of a 4,000-word document from Editorial Director Tom Wallace, Condé Nast is seeking to formalize and codify its native advertising policies, according to Ad Age.
Digiday posits that Ev Williams’s Medium is blurring the line between publisher and platform, but the question remains: Either way you look at it, how’s it going to make money?
AOL plans on tailoring its publishers’ homepages to individual readers’ tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.
A new publishing platform is bringing with it a new way to monetize content.
According to Journalism.co.uk, Niuzly is allowing contributors to charge individual readers directly to read their work.
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit to promote that content.
Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer’s “The US Media and Entertainment Industries 2014: Digital Ad Spending Forecast and Trends.”
Two titans are joining forces to pitch ad buyers on purchasing ads in Condé Nast magazines using Google services.
Digiday reports that Bloomberg is offering advertisers its number-crunching expertise to produce native ads from a platform called the Bloomberg Denizen.
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when it comes to helping them find it.
Esquire, just as it preaches when it comes to style, keeps it simple in its multiplatform approach.
Once a bold innovation, the “hamburger menu” style of site navigation is now a standard ingredient for publishers on the web, but that doesn’t mean it’s not still a subject for debate.
Under the direction of Editor-in-Chief Pilar Guzmán, Condé Nast Traveler is opening up its editorial to the masses.
Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.
A multimedia ad designed by Wired for Netflix is giving The New York Times’ “Snow Fall” a run for its money.
Glamour Magazine is crunching numbers to create a better mobile experience, according to Digiday.
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.
Ad Week reports that The Wire’s sister publication Atlantic Cities is being relaunched as CityLab.
The 90-plus-page document is substantive, to say the least. It’s the product of a six-month study on the part of a handpicked team tasked with navigating the Times’ digital future and providing suggested best practices to build upon its success. It also scrutinizes the paper’s current multiplatform approach, finding some complacency and significant managerial resistance
In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch legacy magazine’s modernizing efforts.
As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC’s decision last week to officially consider Chair Tom Wheeler’s proposed new rules on Net neutrality.
Harvard’s Nieman Journalism Lab recently took a look at three news services’ strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer intriguing efforts to even things out with “mobile-first newsonomics,” as Ken Doctor writes.
Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher’s high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes the “flow” that now exists among all content on all platforms, and how journalists and publishers alike must find a way to harness it.
As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.
The Nieman Journalism Lab reports that Trib Talk, the Texas Tribune’s try at sponsored content, debuted yesterday.
Publishers are diversifying their offerings – including licensing proprietary tech, sharing best practices and models with brands, and consulting on media operations – to both expand their own reach and offset any shortfalls in ad revenues, Digiday reports.
As it prepares to detach from Time Warner, Time Inc. is remaking its corporate website, and the move could signal a trend in the publishing industry.
Women’s Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than 15 million visitors monthly, the advice is valuable.
While tablet demand is uneven, Flurry Analytics recently released a report that shows current owners rely on them at all hours of the day.
If you follow @esquire on Twitter, you might be wondering why the account of perhaps the most popular men’s magazine on the planet is all but dormant. You might also be curious as to why there’s the default egg pic in place of the famous “E” script logo.
Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell just two points behind video.
Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to implement the measure for native ads, according to Adotas.com.
The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started laying the groundwork for a digital magazine.
Advertisers, losing patience with what they perceive as unreliable performance tracking, are clamoring for more oversight and authority.
Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.
After laying off two-thirds of its editorial staff in 2012 to adopt a community publishing model – more a philosophical move than a financial one – Good Magazine has reversed course and is planning a hiring spree to restore high-quality original content.
Jet Magazine, first published in 1951, will cease printing in June and shift to an exclusively digital model, according to Ad Age.