Digiday reports that publishers are increasingly going with an “a la carte” digital approach as opposed to the more traditional “all you can eat” one.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
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With arguably the most stylish merger in recent publishing history, Nylon Magazine will join forces with FashionIndie.com to launch a “multifplatform media company,” according to Ad Week.
Tabloid publisher American Media Inc. on Monday launched its InPrint app for iPhone and iPad, allowing subscribers access to all of its magazine content. American owns the National Enquirer, Star, and OK!, but it also boasts Fit Pregnancy, Men’s Health, and Shape, among other titles.
WordPress’s popularity – here at Mequoda, for instance, it’s far and away our favorite CMS and publishing platform, and with one-quarter of the web working with its software, we’re certainly not alone in that sentiment – has put its parent company in a very profitable position.
The Wall Street Journal’s new digital magazine, Signal, will present videos produced internally and by filmmakers, the publisher announced at NewFronts last week.
Livingly Media’s home décor brand Lonny has seen its numbers rise and fall, and it’s currently looking to find consistent success with a new mobile platform.
The New York Times recently took a closer look at the efficacy of online video ads, and concluded that the industry is at an “inflection point.”
The first trimester of 2014 saw 84 magazine launches and 187 special issues, according to Samir Husni of the University of Mississippi’s Magazine Innovation Center. Launches are slightly up, and special issues are slightly down.
The UK’s Association of Online Publishers has released the results for its annual census, and the survey of more than 700 digital publishers reveals just how big big data will be this year.
With consumers craving quality around-the-clock content like never before, Ad Age argues that publishers must rethink how they produce and present it.
Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce “white label, branded apps for consumers,” according to Digital Trends.
When it comes to pushing publishers’ numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter.
Digiday reports that the social media site has provided Hearst properties – especially sites with a predominantly female readership – with five to 10 percent of their visitors, while also surprising publishers with big boosts of traffic.
Vox, the digital magazine headed up by erstwhile Washington Post wunderkind Ezra Klein, is adding a wrinkle to its articles that could add more dimension and clarity to its editorial content.
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media’s Meg Estevez covers why surveys are important, the frequency with which you should deploy them, and what you need to mine from them.
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that is spreading quickly worldwide.
The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.
But these aren’t your father’s circulation revenues we’re talking about; rather, the figure is based on 2013 circulation as a whole. In other words, the revenue includes streams from print and from digital.
In a recently released report, eMarketer surveyed digital marketers and advertisers to determine the state of mobile display advertising. Despite the expectation that mobile ad spending will increase by as much as 82.3%, there are still gaps in effectiveness and best practices. Here’s what industry insiders had to say.
Billboard’s new look is leading the multiplatform pack, according to Folio:.
Gone is the practical newspaperlike cover, jam-packed with ink and charts. In its place is a sleek, stylized art portrait of a given performer and a vertical flag lining the left front in a bold new font.
It’s a great question, one publishers are frantically trying to figure out. But thanks to the social media giant’s latest Newsfeed algorithm, it’s more difficult than ever to unlock the secret to more fans, likes, and activity on your Facebook page.
Mediabistro’s FishbowlNY reports on a busy week in publishing personnel comings and goings – at Ebony, Cosmo, Time Inc., and more.
Next week will witness 21 companies try to woo media buyers at NewFronts with a showcase of content, format, and programming.
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media, Bloomberg, CBSi, and IDG. At their core, the partnerships will involve the promotion of stories and targeted ads, with LinkedIn as the conduit.
With 91% of American adults – more than 250 million people – owning a cell phone, and upward of a third of Internet users preferring theirs as a browsing device, mobile ads are more relevant than ever. The opportunity is golden: Revenue reached $18 billion in 2013, as 80% of users say they downloaded an
Women’s Wear Daily reports that Vogue.com is revamping its site for the first time since 2010. The new and improved Vogue.com will debut during New York Fashion Week in September.
Today, Digiday studied the premium subscription plans of heavyweight publishers upon the debut of Slate’s membership program.
Digital advertising revenue in 2013 was higher than broadcasting’s for the first time, according to the Interactive Advertising Bureau.
Unlike other platforms’, magazines’ worth rise as the years go by. Think about it: Your first DVD player is a piece of junk these days, but the first issue of Playboy has gone from 50 cents to $4,000.
Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.
Companies are breaking down longstanding barriers in order to stay ahead of the digital publishing curve. Digiday’s case studies on collaboration include looks at industry trendsetters Condé Nast, Time Inc., and Gannett.
In a recent piece that outlines indicators of a magazine recovery, Library Journal also lists its best new magazines.
How many 100-year-olds do you know who are adept at using the Internet? Forbes, a leading business publisher for nearly a century, is a shining case study in digital expansion, according to a recent report from 360 Public Relations. Forbes.com was relaunched in 2010, and the result has been a 104% increase in unique monthly
Mastering video in order to maximize ad revenue is what publishers must do to survive, let alone thrive, in today’s digital landscape. But it’s easier said than done for many.
Hearst has secured an agreement with MINI USA, representing the largest digital-only deal in the history of the publisher’s Men’s Group.
Keith J. Kelly’s “Media Ink” column in the New York Post has included a lot of comings and goings lately.
Editor in Chief Douglas S. Barach and Online Editor Scott Dodd recently announced that OnEarth Magazine will switch to a monthly digital format and cease quarterly hard-copy production following its summer issue.
Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.
Digiday reports that fed-up publishers are being proactive in addressing what for many are the scourge of the Internet. Some, like Popular Science magazine, have ditched such features altogether, while others are attempting to reshape them. The Chicago Sun-Times, for instance, has shut down its comment section until it can devise a more, shall we
The answer to that question is no, but federal lawmakers will indeed be keeping a closer eye on magazines in the future.
Earlier this month, a congressional briefing titled “Truth in Advertising: The FTC’s Role in Protecting Consumers From Photoshopped Ads” took place on Capitol Hill in anticipation of H.R. 4341, or the Truth in Advertising
The Interactive Advertising Bureau’s Rising Stars ads – which use rich media, video, and other breaking technology in brand-friendly units on both desktop and mobile – are seeing 70% more click-throughs than standard placements are, according to recently released data from PointRoll. And while their interaction rates lag slightly behind those of banners, eMarketer reports,
Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.
As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the WMMA cited Belgian magazine Humo’s inclusion of seeds in the pages of a 2013 issue. Humo encouraged readers to bury the pages, and those who
Starting out small and sticking to a niche concept: It’s a good thing.
Danny Seo, the “Green Martha Stewart,” is launching his new magazine, Naturally, in July. The Harris Publications property will focus on food, travel, health, and beauty and crafts – all from the point of view of environmental awareness and sustainability.
It wasn’t long ago that The New Yorker’s website was an afterthought, lost in the long shadow of its weekly print issue.
No matter where you look these days, it seems like you encounter lackluster customer service. But a legendary Condé Nast exec is having none of it when it comes to his staff.
In recent coverage of the Digital Media Europe conference, you can almost picture publishing personnel gathering at the feet of Rebecca Miskin like acolytes on a grassy hill in ancient Greece, hungry for wisdom and guidance.
In the wake of relocating its editorial operations – and revamping its editorial staff – a flagging Country Living is now without an ad department.
With venerable tastemaker Time Out the latest in a long line of magazines opening up their websites to user-generated content, the question of how to compensate “amateur” or non-staff writers is gaining more relevance.
The resulting product may not reach the level of Law and Order meets Homicide, but two Hearst brands are planning a crossover episode of their own.
Condé Nast launched Lipstick.com through its Glamour brand yesterday, while Hearst is rolling out Beauty Unbound across multiple properties this May, including Good Housekeeping, Harper’s Bazaar, and Town & Country.
AdAge reports an interesting twist in the narrative of the newly launched Esquire Network, the offspring of a licensing partnership between NBC Universal and Hearst Magazines: It’s not yet drawing the audience it hopes for and its format is still fumbling along, but it is bringing in the ad buys anyway.