Online and at the newsstand, in readers and in revenue, the Atlantic Monthly outdid itself during the first quarter of 2014.
Category: Digital Publishing Trends
We have seen the popularity of the iPad and similar tablet devices within their infancy. We’ve also seen the mobile device market explode. These trends will continue to evolve. In order to utilize the popularity behind these technological advances, it’s important to know who and what you’re really developing your magazine for. Our Digital Publishing Trends posts capture what’s happening in the digital publishing world.
Free Download: Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? To find out how you can improve your digital magazine rapport with subscribers, claim your FREE digital copy of our 2018 Mequoda Magazine Consumer Study, today.
A proprietary platform created by Ars Technica could be the key to publishers making money off of stories that make it big, according to Digiday.
Making the natural progression from the top of content pages to the bottom, publishers are scrolling down – way down – to find more spots for native advertising.
Digiday reports that The New York Times, Rolling Stone, Us Weekly, and Evolve Media are among those publishers pioneering the use of comment sections for the placement of
The dust has settled after Time’s personnel changes during the first week of April, and Tom Weber has found himself near the top of the heap.
An assistant managing editor at the magazine for two years, Weber is now executive editor, according to MinOnline.com. He “distinguished himself [by] his shrewd news judgment, great story sense, and
In a crafty move, media group Future will launch an American edition of Mollie Makes, its digital and print publication focusing on handmade and DIY projects that has already found tremendous transatlantic success.
Condé Nast laid down its last card in the leadership reshuffle at Self, announcing Friday that Mary Murcko is the magazine’s new managing editor.
Adweek reported that the former Gannett executive will replace Laura McEwen, who joined editor Lucy Danziger as an also-ran in the Self realignment. In a coup for Condé, Joyce Chang will make
Skift is reporting that Delta’s Sky magazine is getting a redesign. Samantha Shankman writes, “It’s the first time that the content and format of the magazine have been reworked since the airline started working with its content publisher MSP Communications five years ago.”
Tech Circle is reporting that digital magazine store Magzter is launching an ad based business model.
It’s incredible to think that it’s only been 4 years since the iPad tablet platform has been released. It’s cliche but for many people they wouldn’t know what they’d do without their tablet.
Victor Luckerson from Time writes, “Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts themselves to craft content made to be shared on social media. Like viral competitors such as Buzzfeed, Upworthy is eschewing traditional banner ads in favor
Ad Week’s Emma Bazilian writes, “In recent months, customers of online-only retailers like Rent the Runway, JackThreads and Birchbox have received catalogs—yes, those old-school, printed booklets—in their mailboxes, while flash sale site One Kings Lane has been sending out “magalogs” combining decorating tips with photographs of rooms populated by the site’s ever-changing inventory.”
Alexandra Steigrad writes, “The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics” is a 10-episode instructional channel, while “Cassandra” is a 12-episode show in which online star Cassandra Bankson makes home visits to viewers and gives them
The Washington Post is switching from an HTML5 platform to an iOS native publishing framework for their iPad app.
Ricardo Bilton from Digiday has a new article about membership models for magazines. Ricardo writes, “In response to incredible shrinking ad revenue and mounting pressure to diversify their revenue streams, publishers are increasingly building out tertiary businesses like brand content studios and research products.
As reporters of publishing news, we feel it’s important that to keep you update on all of the platforms that many publishers dabble in. To bring you up to speed, audiobook sales have hit $1.6 billion according to a new report from IBISWorld.
You know how you just can’t get enough of the new Bloomberg Businessweek design? Neither can anyone else. That’s why they plan on rolling out Businessweek style design changes to all of their platforms.
Are you ready for the staggering figure of the day? 7 million Flipboard magazines have been created in the first year since the feature has launched.
The New York Post reports that after a long search process, a new editor for NYT Magazine has been found. Jake Silverstein has been named the next editor-in-chief of the Sunday Magazine. Silverstein was the editor-in-chief of Texas Monthly Magazine.
Life is good for Robert Parker. The famous wine aficionado is diving into Robb Report territory. S. Irene Virbila from La Times is reporting that, “The Wine Advocate has signed a deal with publishers Hubert Burda Media to publish the new international lifestyle magazine quarterly. It launches June 6 in London when Parker will appear
Have you heard of WhoSay? It’s a social network that’s basically exclusive to celebrities. According to Folio, “Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Launched March 26, about 200 of WhoSay’s 1,500 celebrity members were
A recent study from eMarketer says that user counts for Instagram and Twitter are strikingly similar, although their demographics are different. So you thought Instagram wasn’t business friendly? Think again, because @teenvogue, @time and @rollingstone and savvy publishers who appeal to the millennial audience are rocking it.
Anyone who bought an ebook on Amazon between April 1st, 2010 and May 21, 2012 just got an email with a credit usable on Amazon. Slate reports the backstory: “In 2012 state attorneys general led a class action lawsuit against the five largest book publishers in the U.S. for e-book price-fixing. In a related case,
Tomorrow, the Washington Times will launch American CurrentSee, “a free weekly digital magazine for conservative black Americans. The magazine, available at www.americancurrentsee.com, aims to empower its readers to embrace an agenda of economic opportunity, moral leadership and freedom from government dependency,” says the Times.
In an article for SIIA, Ronn Levine recent wrote about all the content exchanges going on in the publishing world. For example, The Dallas Morning News, Honolulu Star-Advertiser, The Toledo Blade, Minneapolis Star Tribune, Pittsburgh Post-Gazette and the Milwaukee Journal Sentinel will now offer digital products from the The Washington Post to their subscribers.
We recently had a conversation internally about how much data to collect from a user when they sign up for a free product. If you’re trying to convert a free website visitor into an email subscriber, less is more. The less fields you ask them to fill out, the more likely they are to sign
If Quartz has anything to say about social and digital publishing, it’s that we’re all slowly but surely getting better at it. Well, at least they are. Following the trends of the web, less is more, and where an image will do, use it. “We try to tell stories with images and pictures and avoid
Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there’s still work to do, and thank goodness for that because Mequoda still has much to teach!
We’ve said for a while that magazines are shooting themselves in the foot with their bargain pricing and it seems like they’re finally starting to listen.
Slate is launching a new membership tomorrow and they ask that you please not call it a paywall. OK maybe they didn’t ask, but they don’t want us to report it as one.
Larry Kramer is not only USA Today’s president and publisher, he’s also the founder of MarketWatch. Recently he spoke about digital publishing and “adopting a digital metabolism,” as DigiDay put it.
Crain’s New York recently had a chat with President of Condé Nast Bob Sauerberg to talk magazine subscription pricing.
The conversation is so Mequoda that you’d think they were discussing this all over a lunch at the Intensive. In regards to pricing, Sauerberg says: “We’re shifting from selling a print subscription for a low price
If you haven’t heard of Medium, it’s a small little niche blog where everybody is the author. The top authors tend to be C-level execs and start-up founders and the vibe of the blog is very clean cut with minimal distractions. Now that we have that out of the way, I can say that the
According Talking New Media, “three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those that come via a search engine or though social media such as Facebook.”
Do you have a holiday that only your niche nerds would buy into? Mental Floss does.
In fact, March 14th is one of their best sales days! Mental Floss is magazine that started in 2001 and caters to knowledge junkies, and according to them, “Mental Floss’s online store sees its third-highest e-commerce day on Pi Day,
In a harsh but honest review from Talking New Media, D.B. Hebbard says that the Apple Newsstand is starting to look like a “dumpster.”
Is it warranted?
His claim is that they’re not paying enough attention to the quality of the content and so it’s getting harder and harder to find the magazines you want. This isn’t
Any good story is due a hashtag and we’re calling it #ForbesLife. What it must be like to be a Forbes right now!
Steve Forbes still hasn’t told us who the winning bidder is, but “insiders” say that Forbes is adamant about staying around with a stake in the company, even if the rest of the
Publishers are using maps as viral content for their social channels. Digiday’s Ricardo Bilton writes,”The sudden publisher interest in maps today makes sense, considering that — like top 10 lists and quizzes — maps are highly shareable. And the right kind of map can draw considerable viral attention back to publishers’ sites if executed correctly.”
While at SMX Expo, Googles head of search spam, the incomparable Matt Cutts confirmed that Google does has some form of Author Rank.
Popular Mechanics is getting a new publisher to help it integrate print, digital, and tablet versions. minOnline reports that Cameron Connors has been named as the new publisher of Popular Mechanics. He starts on March 20th.
Keeping the editorial style in check is hard enough for a magazine but making sure that style translates into brand merchandise is another story. Folio has an interview with Josh Mintz, Dwell’s director of merchandising.
It’s fun to see publishers do fun things on social media. Better Homes & Gardens has been using photo contests on Instagram. They’ve found that they get the best engagement from their Instagram followers when they run these photo contests.
The more content the better. That’s what ALM had in mind when they launched Law.com which features its own contributor network. Adding the contributor network will help law thought leaders share their views and insights on various topics while still reporting on breaking law news.
Twitter Advertisers have recently been beta testing a new direct response ad unit in their Twitter Ads. It’s a “Click To Call” button that allows mobile users to respond to a Twitter Ad by calling an advertiser directly.
If you were a publication that was resurrected from the dead and had signed 36 advertisers for your April issue you’d feel pretty good. Break out the applause, because Domino has done just that.
What do you do when your the head of a well-known financial publishing brand and none of your heirs have gone into the family business? Well, for starters you start talking about the future now so things wouldn’t seem so drastic down the road. That is what Knight Kiplinger did when he talked to Thomas
The New York Times had to replace Nate Silver’s FiveThirtyEight blog with something, right?. It looks like they’ve finally settled on The Upshot.
Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.
The Sun has a new multi-million dollar advertising push to promote their new car magazine Sun Motors.
TIME debuted its new website last week and its design is so mobile friendly that even the non-mobile version has a three-line navigation menu up in the top left corner that you see so often now on responsive websites. Hat tip to responsive design, perhaps?
Flipboard has bought social mobile reading magazine Zite from CNN.