Multiplatform Publishing Strategy posts focus on how publishers successfully distribute and monetize their content across multiple platforms, including memberships, events, clubs and sponsorships.
Attend SIPA’s June conference and take home practical methods to make your company more profitable.
SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in Washington, DC, and will feature
User-generated content means trusting your users as co-developers and co-creators.
I’m here at the Web 2.0 Expo in San Francisco, and I thought the most important thing I should bring back, before any other concepts introduced here is: What is Web 2.0?
I’m sure you’ve heard the term Web 2.0, or another common name, the “Read/Write Web”.
Online Publishing Jobs
Cabot Heritage Corporation, a financial newsletter publisher located in Salem, MA, is looking for a marketing expert to join our team. This position will be responsible for creating strong, benefit-oriented copy for direct mail, website and electronic marketing.
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor’s online revenue is easier than you think and requires only four easy-to-find figures:
Avoid driving away users by eliminating DRM
EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer have share-preventing software. EMI’s songs will have better quality, a $1.29 price tag and no Digital Rights Management starting next month.
The cost of publishing a high quality magazine just went up.
It may be time to consider switching to online publishing. The print business is not getting any cheaper in America. Secretary of Commerce Carlos M. Gutierrez announced Friday that tariffs of 10.9 to 20.35 percent will be placed coated paper imports from China, according to
How one magazine is successfully making the transition across the globe
Unless they have been living in a cave or are an extreme anomaly, most print publishers in the US have been making the transition to the Internet. That transition into the unknown has baffled many publishers, but those who were willing to work through trial
Publishers merely posting their magazine content online are leaving readers to their competitors.
Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an entirely different world of media. Forbes adapted as new technologies emerged over the decades, and with today’s Internet revolution, Forbes is marching forward with the
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for 2006 are estimated at a record setting $16.8 billion—a 34 percent increase from 2005’s record setting $12.5 billion, according to the Internet Advertising Bureau. Fourth-quarter 2006
See how one magazine’s website is set to out-earn its print counterpart.
Publishers seeking a successful transition from print to online should consider the Computerworld example. Computerworld may have began as a print magazine, but its websites’ explosive growth is set to make it the big-earner for International Data Corporation, Computerworld’s parent company.
Computerworld is published in
The research editor has editorial and account responsibility for sponsored research projects conducted by CFO Research Services. The research editor designs research studies in consultation with sponsors; executes quantitative, qualitative, and desk research programs; writes reports; and manages report production. He or she reports to the director of research.
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up for The Daily Reckoning a
Any one of these Internet marketing mistakes can doom your online sales
There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:
1. Wrong product—If no one is looking for the product you sell, your Internet marketing strategy is fatally flawed and you won’t make many sales.
Job Objectives: (Purpose of Position) To lead and develop all publishing activity at Unity including print, multi-media and on line products and services. To develop a product and marketing strategy for all products in partnership with related Unity departments. To serve our many constituents and spiritual seekers with the best available spiritual resources to transform
As I seek to hire a media reporter, I share some attributes I learned from SIPA that have helped me narrow my search. We also bring you a job posting from Unity in Kansas City.
In a recent issue of Hotline, SIPA’s newsletter, I learned about some attributes I should look for when hiring editorial staff.
User-Generated Content, Online Video and Social Networking Big Focus at the MPA’s 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting their websites on the same playing field as the rest of the world’s popular and successful websites—those that are heavy into user-generated content, social networking
Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.
EH Publishing, Inc. is the information leader for the connected home industry. Serving the technology and construction markets, EH Publishing, Inc. reaches more than half a million electronic home
Convince your potential customers with facts, not hype
Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing “gurus”? Are you also as sick of the word “guru” as I am?
Why are the same Internet marketing entrepreneurs always “shouting” at us with capital letters, boldface type
Internet publishing profitability boils down to four elements
If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs, and joining the affiliate programs of other Internet publishing businesses that offer quality products and services.
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe
USC Annenberg’s Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy
Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the Center for the Digital Future at the USC Annenberg School for Communication, present to a big publishing company his research titled “Surveying the Digital Future”,
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was a full-time freelance writer.
He had a regular desk at the Library of Congress and he spent his days researching subjects about which to write books
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they do not release these figures to outsiders.
Mequoda estimates Forbes.com Revenue per Average Visitor at $8.48 for 2006. Revenue per Average Visitor (RPAV) becomes the holy
Having a legitimate RSS feed for your website is one of the most important steps you take when building your publishing brand online. For that matter, since you spend so much time putting your content together, whether you stream a blog, news feed, podcast, or all of the above, shouldn’t you know who your loyal
By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing rather than fear of technology and we started with some questions.
Most printer-friendly pages are not really reader-friendly, but they could be.
We all know that web surfers skim and scan; they generally don’t read carefully. So, consider this online publishing strategy: When you publish a lengthy article that requires concentration and serious consideration, make is easy for your readers to print out a hard copy.
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still focused on using the Internet to deliver text and pictures, the world’s video producers, including millions of amateur video makers, are already streaming their content
Sad fact, but the world is full of sharks and charlatans.
For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money selling marketing advice in the form of books, CDs, and tapes. In recent years the trend has moved to online publishing and paid membership website
Interweave Press starts 2007 with the acquisition of two leading craft magazines and a highly rated PBS TV show
Interweave Press announced last Thursday the acquisition of Quilting Arts and Cloth Paper Scissors Magazines from Quilting Arts LLC. This move expands Interweave’s presence in craft media and enters them into the quilting and paper crafts markets
There are only a handful of people in my life whom I’ve so admired that I said to myself, “I want to be more like you.”
Rodney Friedman was such a man.
He was a visionary whose creativity and business acumen are reflected in a lifetime of achievement in the publishing world. During his distinguished career, he
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the how-to variety.
If you’re a publisher
We’re Looking for a Very Special Person to Grow with Our Internet Publishing Company
If you’re an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn, the most expensive mistake of your life could be to ignore this career opportunity.
Job title: Media Reporter and Blogger-in-chief
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years ago, my wife worked with an Organizational Design and Development (OD) professional at AT&T.
These OD types are usually consultants to senior management who are responsible
Does Your Online Publishing Strategy Appeal to the Rest of the World?
Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism.
By that I mean, we’re very focused on the U.S. of A. as being the center of the universe and often we don’t have a “world view” of
Relieving the anxiety of online financial transactions
My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction.
What does that mean, I wondered out loud?
I write to you from lively and exciting Caesar’s Palace in Las Vegas. Don and I are here attending SIPA’s 23rd Annual Marketing Conference and it’s so much fun! Fantastic content, smart, engaging people and of course, excellent location!
Yesterday, I attended a roundtable moderated by one of my mentors, Andrew Palmer, Director of Ecommerce for
I’ve discovered an amazingly effective strategy for getting what I want. It works most of the time, and when it doesn’t, you can try it again, usually without penalty. And it’s not just an online publishing secret.
So fasten your seat belt and get ready to take copious notes, because here is an online publishing secret
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This is true no matter how
Rising postal rates, increasing printing costs, research showing “screenagers” not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch the publishing industry finally come to grips with the changing media landscape, we wonder: what role will digital magazines play in their overall publishing strategy?
At Mequoda, part of our mission is to help you create and maintain your web presence so you can leap over your competition. And even though we put our focus online… have you ever thought about how to increase your profits offline? Or how about getting the most ROI from your targeted audience? Well,
An effective online publishing strategy means keeping your website up to date and protecting the content from plagiarists.For example, the New Year is right around the corner. In a month or so, as part of your online publishing strategy, you’ll want to change the copyright date on your website to 2007.
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires — and he is giving them away in a downloadable report.
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serves content to strategic partners with other electronic media.
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn’t just any ol’ candidate. This is a highly respected, highly qualified ecommerce director that I have great admiration for. He is a pioneer in the
Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees.
The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but the prisoner is too arrogant to think he should learn anything new.
The vacationer is physically in attendance at the workshop, but he’s not fully engaged.
I’ve been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created “ancillary revenues.”In 2006, things have become much more complicated.Historically, only a handful of magazines have ever created non-magazine revenue from television, books, events or other brand extensions that exceeded the magazines’ core circulation
They hinted at it last year, but this year, their position was much more firm. Two of the industry’s leading publishing executives, along with almost every panelist and speaker, took bold stances this week at the AMC on where the publishing industry is headed in terms of digital growth.
I’m writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar to their May conference in NYC, staffing remains a concern.
Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate will have a minimum of 2 years Internet marketing experience and familiarity of direct response/subscription marketing is a plus.
The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the publisher to send traffic to the publishing website. The goal of the system is to acquire, build and monetize customer relationships. The system relies heavily
