Multiplatform Publishing Strategy

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.) Donald  

For regional magazines and niche publishers, video monetization is even more of a priority Video monetization represents one of the great opportunities of the next five years for digital publishers, but  

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad  

At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

Monitoring the latest media trends for online-only magazines and other publishers These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing  

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts Views, visits, traffic, clicks, opens, time spent with media ... charting response  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others I’ve been asked many times, “what is