When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think
Online content strategy can be navigated only when you're equipped with the right data analytics. Throwing an article up and calling it a day doesn't do it anymore. Luckily, publishers
Place yourself in the shoes of someone with vision issues: you are at the age where you're kind of set in your ways, yet haven't completely lost the will to
If you're a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might
Did your search traffic drop this month? Even the most respected publishers I know saw a little kick from the recent Phantom update, which hones in, as usual, on high-quality
Content that doesn't deeply consider audience is a waste of time and money. It's no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most
