The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall. The free period
Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The
Hearst's Troy Young "explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking
Citing NewBay Media as an example of publishers doing it the right way, Mickey reports that the B2B and niche outfit has invested in in-house customer service reps and explanatory
GfK's MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at
Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's
