The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall.
The free period will start July 21, The New York Times reports.
“The three months during which articles will be free, a promotion that will most likely be sponsored by a large corporation, will provide the magazine with data it plans to use in deciding how to position and price its ‘metered paywall’ – allowing a certain number, or certain kinds, of free articles, but then charging its most avid readers through a subscription plan,” Ravi Somaiya writes.
“The New Yorker’s move highlights a growing consensus as magazines and newspapers adjust to a readership that has shifted online, and increasingly toward mobile devices.”
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