Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements,
The opportunity to pass on skills to your offspring is a wonderful thing.
This summer my son Ryan will be working for us as a social media specialist. His time will
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content
A couple of social media tools that will help your audience development activities on Twitter
How are you developing audiences with your social media activities? I know some online editors and
The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns
Online audience development has evolved, although not every online business owner realizes this yet.
This evolution
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted
Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to
If you want an app to be successful, it needs to be marketed
I’ve been asked before about the costs associated with developing apps. I really don’t love giving the “it
According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place.
How can legacy publishers succeed in
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
