Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that
Discounts and special offers still draw them in
Why do consumers subscribe to emails from a business or nonprofit? eMarketer reported yesterday on a new survey by the firm Chadwick
Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out
A new report from Pew Research Center shares interesting data on search engine use
The Google consumer surveys revenue stream might be one reason publishers want to increase the amount of
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
A challenge from some SIPA 2012 speakers
Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.
1. Which of these choices is NOT on Jeanne Hopkins’
For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices.
Device guidelines remain
Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly
