See How You Do on Our Publishing Quiz…

A challenge from some SIPA 2012 speakers

Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22.

1. Which of these choices is NOT on Jeanne Hopkins’ list of seven indications that your mobile marketing may—ahem—not be so good?
a. Your marketing approach isn’t local
b. You’re looking at the wrong metrics
c. Your website is not mobile-optimized
d. Too many people in your company understand your mobile strategy
Hopkins from Hubspot will be speaking with Jeremy Dempsey from Integrate on Marketing Automation, Monday, May 21, 11 a.m. – noon.

2. Professor Clay Calvert of the University of Florida will be speaking to SIPA 2012 attendees about legal landmines to look out for. His Marion B. Brechner First Amendment Project pivots on all of these core values EXCEPT:
a. Protecting a robust, uninhibited marketplace of ideas
b. Defending the right to engage in controversial expression
c. Speaking out on the right to bear arms
d. Educating the public about First Amendment freedoms
Clay Calvert will be speaking with Tom Curley and Chad Bowman on Legal Landmines, Monday, May 21, 2:15 – 3:15 p.m.

3. Patrick Thornton runs Interchange Project – “Where technology meets the liberal arts” – featuring a blog and weekly podcast. Which of these statements is NOT from his blog post, “The future of journalism is linked to technology”?
a. “Many tech savvy people of my generation are forgoing traditional televisions because Internet-connected devices are so much deeper and more powerful than a TV.”
b. “Standalone TV will never be replaced by Internet video.”
c. “Steve Jobs worked to take technology and make it usable for non-technologists. He helped democratize technology. That is huge.”
d. “The future of journalism is inextricably linked with technology. There is no way around that. And journalists who don’t get that are actively holding journalism back.”
Patrick Thornton will be discussing Web Metrics, Tuesday, May 22, from 10:30 – 11:30 a.m.

4. At one point, every eighth home in America received at least one of Reiman Publications’ magazines, which included Taste of Home, Country, Reminisce, Birds & Blooms and Farm & Ranch Living. Which of these is NOT one of Roy Reiman’s factors for success?
a. Never look at problems negatively – every problem invokes entrepreurship.
b. Creativity is the engine that powers success. It is the difference between dreams and reality.
c. Advertising is the way to go in magazines and newsletters.
Reiman, a journalism legend, will deliver the keynote talk on Tuesday, May 22 at 9 a.m.

5. Which of the following “rules” for success did Don Johnston, senior vice president/group publisher for AHC Media, NOT list?
a. Be very careful about taking on more responsibility. Could be your downfall.
b. It’s more important that bad news gets communicated up the line than good news. Good news is great, everybody loves to hear it, but you have a responsibility to deliver the bad news first because it usually requires action.
c. I read this in a professional questionnaire similar to this once and really liked it: Be results oriented rather than activity oriented. Plenty of people are unbelievably busy—just ask them—yet get little done.
d. Communicate – with your customers, your contacts and your colleagues down the hall.
Johnston will speak on Audience Engagement, Sunday, May 20 from 2:10 – 3:10 p.m.

6. Which of these is NOT among Amy Africa’s “Pinocchios” that she has seen hanging out in the ecommerce world lately?
a. Deluders who tell you that conversion is the be-all and end-all of internet marketing.
b. Prevaricators who yap that the only reason why people abandon their carts is because they want to look for a discount coupon.
c. Falsifiers who report that the majority of sales from your remarketing campaign are incremental.
d. Misleaders who say that you should be emailing your customers many times a week.
Amy Africa, president of Eight by Eight, will deliver a keynote on Neuro-Marketing on Monday, May 21, followed by a session on Live! Website Critiques.

7. Dr. James H. Billington, the 13th and current Librarian of Congress, is responsible for all of the following except:
a. Launching the National Digital Library and World Digital Library
b. Running the world’s largest multimedia library
c. Writing the scripts for the two National Treasure films
d. Overseeing the largest collection of content creation in the world
Dr. Billington will open the SIPA 2012 Conference on Sunday, May 20 at 1 pm with a keynote talk on The Digital Revolution and the Culture of the Book.

Answers: 1d – Hopkins believes that everyone in your company should understand your mobile strategy; 2c The right to bear arms is in the Second Amendment of the Constitution; 3b Thornton predicts standalone TV will be replaced; 4c Famously, Reiman’s magazines had no advertising; 5a Take more responsibility, Johnston says; 6d Africa believes that Internet marketing is a numbers game and once a week is not enough; 7c Those films did bring added notoriety to the Library (and a visit from Nicholas Cage) but Dr. Billington was not involved in the production.


And those are just a few of the speakers
ready and set to appear at SIPA 2012
SIPA’s 36th Annual International Conference
Create. Sell. Deliver.

May 20-22, 2012
The Capital Hilton, Washington, D.C.
Sign up at early-bird prices today!

Thirty-plus roundtables, certificate programs,
awards presentations and other
exciting keynotes and sessions.
Register today!



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