Hunger Games marketing campaign yields vital lessons
“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential
Considerations for making email campaigns more effective
Email marketers spend a lot of time creating email marketing campaigns and informational email newsletters. They analyze past email campaign results, strategize on future
Getting users to comment on your blog posts can be difficult. Sometimes people have the desire to add substance to your blog content, but don’t want to be the first
Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members
Integrated digital publishing has evolved exponentially in a short time. The first major tablet to reach the market, the iPad, was released less than two years ago. Now, Forrester is
It May Be Time to Get on the eLearning Curve
According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on
Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over
Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.
Beyond the results themselves,
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating
