Publishers, learn to make one of the most important decisions associated with bringing your content online
Choosing a content management system can be a daunting process, especially for traditional print publishers
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
Do you blindly send emails to your list, or is there a strategy involved with your approach?
When it comes to email newsletters, I’ve come to find that a methodical schedule
Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business
In an
Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work
Revenue is one main assumption you will have to
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin
When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten
Getting 100 or 1,000 likes on an article is pretty exciting. What's not exciting is when people post your article on their Facebook wall, and the image that Facebook chooses
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
